14 Stat Graphics to Prove the Worth of Reputation Management to Your Clients
As an ex-SEO agency ourselves, we know how hard it can be to highlight the value of your work to clients. Whether you’re convincing a baby boomer business owner about the power of social media or going blue in the face explaining the importance of technical SEO to a millennial start-up founder, people want to see unbiased proof that what you’re planning for them will provide tangible value.
When it comes to reputation management and online reviews, some businesses think they’re too big to fail and others think they’re to small to get any benefit. But as we approach the holiday season, and with the proliferation of online reviews set to go through the roof, it’s time for every business to pay attention to their star rating.
So, as an early seasonal gift, we’ve put together some compelling statistics on why all businesses need to take reputation management seriously. These are pulled from our own research as well as trusted, external sources.
The next time you’re putting together a sales deck for a current or potential client that you know will benefit from reputation management, let the proven statistics do the talking by adding in some of the below images.
Statistics: Trust and Reviews
1. 85% of consumers trust online reviews as much as personal recommendations (Source: BrightLocal, Local Consumer Review Survey 2017)
2. Peers are now considered to be as credible as experts (Source: Edelman, 2017 Edelman Trust Barometer)
3. Positive reviews make 73% of consumers trust a local business more (Source: BrightLocal, Local Consumer Review Survey 2017)
4. 64% trust online search engines the most when conducting research on a business (Source: Edelman, 2017 Edelman Trust Barometer)
5. 15% of consumers don’t trust businesses who don’t have reviews (Source: BrightLocal, How Online Reviews Impact Trust and Landing Page Conversion)
6. 77% of consumers think that reviews older than 3 months aren’t relevant (Source: BrightLocal, Local Consumer Review Survey 2017)
Statistics: The Effect of Reviews on Search Visibility
7. 97% of consumers read online reviews for local businesses in 2017, with 12% looking every day (Source: BrightLocal, Local Consumer Review Survey 2017)
8. Reviews are the second most powerful ranking factor for Google’s local pack (Source: Local SEO Guide, 2017 Local SEO Ranking Factors)
9. In Google search results, reviews have 7% influence on rankings (Source: Moz, 2017 Local Search Ranking Factors)
Statistics: Reviews and Consumer Actions
10. Going from a 3-star to a 5-star rating delivers businesses 25% more clicks from Google (Source: BrightLocal, Impact of Reviews and Ratings on Search Click-Through Rates)
11. 49% of consumers say a business needs at least a 4-star rating before they would use them (Source: BrightLocal, Local Consumer Review Survey 2017)
12. 30% of consumers say they positively judge a business which publicly responds to online reviews (Source: BrightLocal, Local Consumer Review Survey 2017)
13. Every 1-star increase in a Yelp rating leads to a 5 to 9% increase in revenue (Source: Harvard Business School, Reviews, Reputation, and Revenue: The Case of Yelp.com)
14. 74% of people who see customer reviews on a business website say they would contact the business (Source: BrightLocal, How Online Reviews Impact Trust and Landing Page Conversion)