As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients. That’s why ...
by Patrick Bawn
Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...
Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a ...
Starting a brick-and-mortar business is already difficult enough, but securing funding to support growth is an entirely different battle. In this article, capital-raising expert Dave Lavinsky explains how marketers can ...
Creating local SEO reports that brick-and-mortar clients understand and are relevant to them is a tricky but important job. This is where local SEO tools can lighten the burden. But, ...
Despite ongoing criticism of its data privacy practices, Facebook shows no signs of slowing down, with recent research (admittedly from Facebook itself) showing that its users are up 8% year over ...
by Rosie Murphy
The local SEO industry is always changing, and in a year of huge global shifts that have had significant impacts on many local businesses, this rate of change seems to ...
On this episode of Adventures in Local Marketing, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook. Colan is VP of Local ...
Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show ...
Determining the value of SEO ROI (return on investment) can be tricky. The metrics used to track SEO success don’t provide ROI in themselves, but rather lead on to opportunities ...
by Jamie Pitman
Working with multiple local business clients and locations can leave even the best SEOs scratching their heads, but managing everything under one roof with BrightLocal can help take away the ...
What’s one topic that comes up time and time again in local SEO? How to launch and maintain a successful agency. It’s something we get asked about a lot, and ...