Local SEO Insights

Customer feedback is among the most important information your client’s business needs to gather.  It is vital not just for retaining existing customers, but also for attracting new users and increasing brand awareness. More than half of all consumers won’t buy from a business unless it has an average review rating of at least four… Read More

Alexa Lemzy
February 6th, 2020

Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further analysis and discussion. Of particular note are the stories the data tells us about the feelings and behaviors of those in the 18-34 age group… Read More

Jamie Pitman
January 27th, 2020

Need to find out how to rank in local search? Wanting to boost rankings in the local pack? Here, Powered by Search‘s Kyle Goodchild takes you through the three core pillars of local search: relevance, prominence, and proximity. Ranking in local search is becoming more difficult every day. Why? Competition. Algorithms are constantly updating to… Read More

Kyle Goodchild
December 16th, 2019

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with reviews now being a huge part of online search results, a poor star rating or the feedback of unhappy customers can be hard to miss. The Local Consumer Review Survey provides an annual look into how consumers… Read More

Rosie Murphy
December 11th, 2019

Today, we’re proud to announce a major update to Reputation Manager with the release of Review Inbox. What is Review Inbox? Review Inbox makes multi-location reputation management simpler. Now you can see every customer review, for every location you manage in BrightLocal, from the comfort of a single feed.  With Review Inbox you can: See… Read More

Kristian Bannister
November 27th, 2019

The world of local SEO is ever-changing, and it can be challenging staying up-to-date with what affects local rankings. Find out the latest local SEO ranking factors, and learn how to improve your local rankings. Improving Local Rankings: What Are The Best Local SEO Ranking Factors? Getting a local business to rank highly on search… Read More

Jamie Pitman
November 20th, 2019

BrightLocal has been studying the impact of consumer reviews for the last nine years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer Review Survey carried out in 2010, fewer than seven in 10 local consumers trusted reviews as much as a personal recommendation and just 70% of… Read More

Jamie Pitman
November 6th, 2019

It’s time to gather around the campfire and tell some spooky Google My Business (GMB) horror stories. Since he shares the name of Friday the 13th killer Jason Voorhees, it’s only fitting that Jason Brown acts as the narrator. Please do not read this post in the dark. Google allows and encourages users to create… Read More

Jason Brown
October 31st, 2019

A poor review is every business owner’s worst nightmare come true, especially if you feel that the comments are unreasonable or downright untrue. A negative review, or series of negative reviews, can seriously undermine the blood, sweat and tears you’ve put into building your business over the years. Over and above the annoyance you feel… Read More

Jamie Pitman
October 21st, 2019

300+ Business Review Sites for 30 Industries [Updated 2019] The benefits of getting online reviews are many. Not only do they help to build trust with potential customers, but they also increase click-through rates from Google My Business. As a bonus, online reviews and ratings can even help a business rank higher on Google. Moz’s Local… Read More

Jamie Pitman
October 15th, 2019