Local SEO Insights

If you’re thinking about opening a new location for your business, it’s important you have a complete understanding of how Google operates when it comes to making sure your customers find you. Senior SEO Strategist at Powered By Search, Kyle Goodchild walks us the through how you can enhance your relevance, proximity, and prominence, all […]

Kyle Goodchild
May 22nd, 2019

For multi-location businesses, tackling customer experience online can be tricky. With so many customers turning to Facebook for business information, reviews, queries, and more, it’s a critical that you understand how to do it better than your competitors. Contributor Hugh Beaulac shares his steps to earning more customers, keeping your existing ones happy and ultimately, […]

Hugh Beaulac
May 20th, 2019

We’re fast approaching the midpoint of the year, and at BrightLocal we’re showing no signs of slowing down. Today we’re pleased to announce another new improvement to our Reputation Manager product. This marks the third—yes, third!—feature release for Reputation Manager in 2019. Introducing Link Mode Link Mode builds on the success of Kiosk Mode, a […]

Kristian Bannister
May 17th, 2019

There are all sorts of links, URLs, and IDs associated with Business Profiles on Google, each of which is used to direct people to Google Maps, the Knowledge Panel, and beyond. But if you want to get to them, it’s not as simple as copying a URL from Google, as these can change based on […]

Jamie Pitman
May 10th, 2019

We all want value for money, but that’s especially important when you’re a local business on a smaller budget. Dan Fries emphasizes the importance of optimizing your client’s web presence through core local SEO best practices. Read on as he outlines the five most critical and cost-effective marketing moves. With marketing budgets tightening, businesses are […]

Dan Fries
May 3rd, 2019

Could Google Duplex replace human interaction between businesses and their customers? It sounds scary, but it might just be what the successful customer service system of the future looks like. Currently booking appointments and making table reservations, Duplex might eventually be able to update your GMB account automatically. Contributor Dev Basu shares his thoughts on […]

Dev Basu
April 17th, 2019

What is the Yelp Verified Badge and how does it differ to Google Local Service Ads? Yelp’s new paid feature has been rolled out for certain home services to supposedly help local businesses differentiate themselves from fake listings, but just how helpful will this really be to local businesses and their consumers? Tom Waddington has done his […]

Tom Waddington
April 4th, 2019

Staying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]

Myles Anderson
March 26th, 2019

Why guess at what Google is looking for in a local business website when they have a document that practically spells it out? Here, Marie Haynes uses the Quality Raters’ Guidelines to make a strong case for good reputation, expertise, authoritativeness, trustworthiness, and more. There has been a lot of discussion lately about information that […]

Marie Haynes
February 28th, 2019

“Strike while the iron is hot,” they say, and nowhere is this more applicable than when getting authentic feedback from customers. At the point of sale or point of service; that’s when customers are at their happiest, and when they’re most likely to provide you with a true reflection of your service. That’s why we’ve […]

Myles Anderson
February 19th, 2019