Local SEO Insights

With so much of life operating out of our phones these days, it’s a surprise that some marketing practices still rely on old methods. Sure, email marketing has its uses, but when it comes to generating reviews, SMSes are a natural fit. Think about it – how much of the day does the average person… Read More

Stephanie Newton
June 16th, 2020

Managing online reviews properly is vital for any local business hoping to succeed in the eyes of both Google and the consumer. But sometimes, you might need a little help in keeping on top of the constant stream of customer feedback – and ensuring timely responses, too. When things start getting on top of you, that’s… Read More

Stephanie Newton
June 9th, 2020

Most business owners are aware the power of reviews can have for their business. Reviews can be impactful both positively and negatively, and consumers are increasingly relying on reviews to make decisions about products and services they intend to purchase.  Generating reviews for your business is a critical component of SEO, specifically local SEO. First-hand… Read More

Brian Barwig
June 8th, 2020

Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely… Read More

Jamie Pitman
June 2nd, 2020

Advance Your Agency is a brand-new BrightLocal series, designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level.  This month we focus on review management – a key component of local SEO success. Local SEOs know just how important online reviews are when it comes… Read More

Stephanie Newton
May 18th, 2020

Update – May 15th, 2020: Google has confirmed that the return of reviews is picking up pace. In a quote for Search Engine Land, a Google representative said, We’re now publishing user reviews and photos in all countries and the vast majority of business categories to help people get helpful up to date information about… Read More

Jamie Pitman
May 7th, 2020

Have you found yourself wondering how the Google local algorithm works? Or just need to find out how to rank in local search and boost your placement in the local pack? Here, Kyle Goodchild (Associate Manager of SEO at Walmart, Canada) breaks down what goes into the local algorithm and takes you through the three… Read More

Kyle Goodchild
May 5th, 2020

Today, we’re launching an important and eagerly-awaited feature for Reputation Manager. It’s called Showcase Reviews and, as the name suggests, it allows you to showcase your customers’ reviews beautifully on your website. The addition of Showcase Reviews means you can now use Reputation Management as an end-to-end solution for managing reviews. With Monitor Reviews, you… Read More

Kristian Bannister
April 28th, 2020

As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients. That’s why we’ve created this ultimate list of online reviews statistics to help you demonstrate to clients and prospects why they need to put their reputation first… Read More

Rosie Murphy
April 21st, 2020