Local SEO Insights

As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients. That’s why we’ve created this ultimate list of online review statistics to help you demonstrate to clients and prospects why they need to put their reputation first […]

Rosie Murphy
August 19th, 2019

Online reviews for local businesses are more important than ever. They’re highly trusted, ubiquitous for pretty much every industry, and have a huge impact on your business. There are a ton of reasons, forces and even algorithms that make online reviews so important, and should all be taken into account when deciding whether to prioritize […]

Jamie Pitman
August 16th, 2019

For any local business looking to grow, and any multi-location business looking to solidify reputation across branches, earning reviews from the top review sites is imperative. More and more consumers’ purchase decisions are heavily influenced by business ratings on the best review sites, as proven in our Local Consumer Review Survey. And while there are […]

Jamie Pitman
August 8th, 2019

Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition is at its fiercest. Why then, can it be so hard to convince local business marketers to take reputation management seriously enough to invest in […]

Jamie Pitman
August 7th, 2019

Online reviews are vital to modern consumers – they rival word of mouth recommendations and help with the decision making process. Generating reviews is an essential activity for any local business, but there are expectations of both quantity and quality which can be a troublesome mix to perfect for anyone appointed to increase customer reviews. […]

Jamie Pitman
August 6th, 2019

Today we’re launching a highly-requested feature for Reputation Manager: Client Access. Client Access is designed to help agencies streamline review generation for their clients. It lets your clients log in into their own Reputation Management dashboard, allowing them to: See their latest reviews Figure out their overall reputation through easy-to-understand charts Easily reply to Facebook […]

Kristian Bannister
July 29th, 2019

Whether good or bad, reputation is a powerful business force. When used correctly it can be a huge aid to driving more visibility and customers to your business. A powerful online reputation is a great form of social proof, and can give potential consumers, as well as business partners and suppliers, the confidence to buy […]

Jamie Pitman
July 24th, 2019

If you’re just getting started with local search, or figuring out how to get more visibility for your local business, welcome! Our simplified guide to Google local search is jargon-free, explains everything in plain English and is packed with easy-to-action tips. We’ll touch on the essential local SEO tools you’ll need to make your life […]

Jamie Pitman
July 11th, 2019

So you’ve established the importance of generating a steady stream of online reviews for your business, and you’ve got buy-in from head office to invest in review generation software. Great! Now for the tricky part: what do you say to your customers when you ask them for a review? Well, my first tip might come […]

Jamie Pitman
July 11th, 2019

Local SEO (or local search marketing) can be a lot to get your head around even if you’re already fluent in standard SEO, but if you’re coming completely fresh to local SEO, the various completely new techniques and tools you have to learn and understand can seem very intimidating. For this reason, it’s very common […]

Jamie Pitman
July 10th, 2019