Local SEO Insights

The benefits of getting online reviews are many. Not only do they help to build trust with potential customers, but they also increase click-through rates from Google My Business. As a bonus, online reviews and ratings can even help a business rank higher on Google. Whitespark’s Local Ranking Factors Survey shows that online reviews can help… Read More

Rada Daktina
May 17th, 2021

This complete guide to online reviews covers several key areas: why they’re important, how to generate and respond to them, and how to make the most of online reviews once you’ve got them. Read on to learn how getting more reviews can help local businesses thrive, and how to implement a solid review strategy. If… Read More

Stephanie Newton
April 29th, 2021

UPDATE: The Apple Maps Ratings update was launched in the USA as part of iOS 14.5 on April 26th, 2021 (some territories had access to it earlier). The update functions exactly as described below, back in October 2020. Sometimes it’s nice when there are no surprises, huh? Originally Published October, 2020 At the end of… Read More

Stephanie Newton
April 26th, 2021

This week, Google released a new tool that allows Google My Business account holders to handle the removal of Google reviews, one by one, and see the status of these review removal requests. This is big news in the fight against fake reviews on Google, and comes hot off the heels of a report that… Read More

Jamie Pitman
March 19th, 2021

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn —… Read More

Stephanie Newton
February 5th, 2021

BrightLocal webinars are back, and we sure did kick off 2021 with a bang!  In our first webinar of the year, BrightLocal CEO Myles Anderson was joined by three expert panelists to reflect on the ups and downs of 2020, and to talk tactics and trends for the year ahead. Thanks to all those who… Read More

Stephanie Newton
January 14th, 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for… Read More

Stephanie Newton
January 11th, 2021

If you’ve stumbled upon this page in a bid to learn more about local SEO and local search marketing, then congrats! You’re in the right place. In this guide to local SEO, we’ll walk you through the ins and outs of getting your business found in local search results, from online reviews to citations, local… Read More

Stephanie Newton
December 14th, 2020

Every year, the Local Consumer Review Survey explores the ways in which local business customers use online reviews to choose, trust, and understand businesses offering services in their area. Since its inception in 2010, the report has aimed to help local businesses, consumers, and marketers understand the impact customer reviews can have on consumers, and… Read More

Rosie Murphy
December 9th, 2020