94 West Design

94 West develops websites that drive leads, support sales, and build customer trust and engagement. We begin the web development process from the ground up, establishing the primary purpose of the site, identifying and creating search engine optimized content, crafting a thoughtful and user-friendly design, and pulling it all together to best represent your brand and your business. Our websites are clean, creative, and functional, serving as the cornerstone of your digital marketing program. Results are what matter. 94 West helps you develop an integrated digital marketing strategy to attract and engage customers. Using campaign analytics and results tracking, we allocate resources to where it gives the return on your marketing investment. Our services include: Website Design & Development Competitive Analysis Content Development Social Media & Email Marketing Search Engine Optimization (SEO), Advertising (PPC), & Lead Generation Ecommerce Solutions Analytics Reporting Marketing Plans & Sales Strategy WEBSITES, MICROSITES, LANDING PAGES Your website is your company's most visible and representative marketing asset. We develop websites that drive leads, support sales, and build customer confidence and trust. Our websites, microsites and landing pages are clean, creative, and functional, serving as the cornerstone of your digital marketing program. 94 West begins the web development process from the ground up, establishing the primary purpose of the site, identifying and creating SEO-optimized content, crafting a thoughtful and user-friendly design, and pulling it all together to best represent your brand and your business. Using competitive analysis, site analytics, user behavior analysis and ROI calculations, we help you continually refine your sales and marketing plans, while maintaining a dynamic online presence. Whether it is an entire redesign of your site, a fresh homepage, or minor but effective improvements to your current design or message to improve conversions, 94 West can help you build your online presence and learn how to serve your customers better. Content Management Systems (CMS). We use Wordpress, the open source content management system that powers 30% of the web. We ensure that it is quick and easy to update your website. We make the process as painless as possible by managing site updates for you, or, by working with your team to train an internal "go-to" person to keep your site fresh and accurate. Hosting, Maintenance and Security. 94 West provides the online speed, safety, reliability, and up-to-date software that you need to be successful. We'll make sure you're online and secure, 24/7/365. CONTENT CREATION AND BLOGGING Fresh content attracts and engages customers. We develop and update your content, so you can focus on building your business in other ways. We connect with your audience, build your voice, and improve your organic SEO. 94 West can create your initial website content and provide ongoing blog or landing page content. SOCIAL MEDIA & EMAIL MARKETING Building and maintaining online relationships with customers helps your business thrive. Newsletters and eblasts are great ways to promote your products and services, while keeping your brand in front of your customer. Content generated for newsletters or eblasts can be used as part of social media marketing campaigns that add to your organic SEO. 94 West can design customized email templates for leading email marketing providers, such as Mail Chimp or Constant Contact, as well as drafting professional content. We keep your social media up-to-date, focusing on the channels that bring the best results for your industry. Clear and defined campaign goals and calls to action are aligned with your business goals. DIGITAL ADVERTISING, SEM, SEO Designing an effective website isn't enough in a competitive marketplace. It is critical to ensure that your website is visible to search engines so that potential customers can find your site. Optimizing your website will improve your organic search engine returns and compliment your other marketing strategies, including digital advertising (PPC), display ads, and search engine marketing (SEM). WEBSITE ANALYTICS Analytics help you track site traffic and measure the effectiveness of marketing campaigns. 94 West provides monthly reporting that is easy-to-understand and actionable, so you know how many people are visiting your site and how they interact with it. Using analytics, we can improve the user experience and increase conversions. ECOMMERCE Ready to sell? We offer solutions for ecommerce that are feature-rich, easy-to-use, and search engine optimized. Your fully functional and customizable e-commerce dashboard will include order, product, customer, and stock management with advanced features to meet any ecommerce need.