Advantage Marketing Consulting Services LLC
Elizabeth, 1041 HARDING ST, New Jersey, 07090
Advantage Marketing helps business-to-business companies like yours power their sales above the $1–$5mm plateau. As certified Duct Tape Marketing consultants, we offer a turn-key system for business-to-business marketing. We will collaborate with you to develop the right strategy and brand messaging first—before diving into tactics. This ensures that tactics are guided by your customers’ challenges and how you are uniquely positioned to solve them. We offer strategy development, content development, SEO, digital and email marketing, and marketing advisor services.
Categories & Services
- Advertising
- Branding
- Content Marketing
- Digital Marketing
- Email Marketing
- Graphic Design
- Inbound Marketing
- Local Listings/Citations
- Local SEO
- Marketing Automation
- Reputation Management
- SEO
- Social Media Marketing
- Website Development
Recent Google Reviews
8th September, 2023
Loraine took the time to learn about my goals, my business and then offered straight-forward, no nonsense marketing advice to help our business scale quickly. She had critical involvement in website content, SEO content, and overall marketing strategies for us to follow. Another great thing about Loraine is she has worked in a lot of different industries, so she was able to pull from a lot of previous work while making suggestions. Highly recommend!
10th April, 2023
I highly recommend Advantage Marketing Consulting Services. Josephine's Place was so fortunate to partner with Loraine and have her lead the project to revamp our website. Loraine really took the time to listen and appreciate what we were trying to accomplish and truly understands our mission. After several attempts to try and tackle developing all the web content on our own but finding it hard to find the time to actually get it all done, it was such a relief to be able to trust this critical project to Loraine. Her marketing expertise, combined with her knowledge of non-profits, and her compassion and commitment to doing what's best for the client, has landed us in a far better place than we would have been able to reach without her.
18th May, 2022
Loraine at Advantage Marketing was a huge help to building and branding my practice. Would highly recommend !!!
2nd November, 2021
Lorraine helped us bridge a gap between our company and our senior executive customers - they don't want know they really need us. Her method is a structured approach that took us to the emotional responses we needed to understand to generate interest. And she made it a fun, engaging, very professional journey.
9th June, 2020
they work with you and care as if they were a part of the business
31st May, 2020
I have been working with Advantage Marketing for many years. Loraine, the owner, has great insights and provides essential marketing strategy and consulting to a variety of businesses. I highly recommend her.
Case Studies
Marketing Strategy Development Case Study
Problem
One of our favorite case studies is about an industrial transportation company whose owners thought they was missing market opportunities. However, they didn’t have the internal resources to evaluate the market and develop a plan to take advantage of these opportunities.
Approach
With our Strategy First process, we evaluated the company’s situation and conducted primary and secondary market research to develop insight into the market structure and trends. We also analyzed customer profitability. We synthesized findings from the research and analysis into a set of strategic alternatives and presented them to company management. With management buy-in, we developed a detailed marketing plan to implement strategic objectives.
Results
The company increased focus on its best customers and got more business from them. The company also had a better understanding of the industry market segments and its strengths and weaknesses in serving them. Within the marketing plan, we developed tactics for approaching key market segments. As a result, the company generated more leads in these key segments.
Contact Details
Founded: 1996
No. of Employees: 1-10
Phone:
9082336265
Contact Name: Loraine Kasprzak
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Categories & Services
- Advertising
- Branding
- Content Marketing
- Digital Marketing
- Email Marketing
- Graphic Design
- Inbound Marketing
- Local Listings/Citations
- Local SEO
- Marketing Automation
- Reputation Management
- SEO
- Social Media Marketing
- Website Development
Recent Google Reviews
8th September, 2023
Loraine took the time to learn about my goals, my business and then offered straight-forward, no nonsense marketing advice to help our business scale quickly. She had critical involvement in website content, SEO content, and overall marketing strategies for us to follow. Another great thing about Loraine is she has worked in a lot of different industries, so she was able to pull from a lot of previous work while making suggestions. Highly recommend!
10th April, 2023
I highly recommend Advantage Marketing Consulting Services. Josephine's Place was so fortunate to partner with Loraine and have her lead the project to revamp our website. Loraine really took the time to listen and appreciate what we were trying to accomplish and truly understands our mission. After several attempts to try and tackle developing all the web content on our own but finding it hard to find the time to actually get it all done, it was such a relief to be able to trust this critical project to Loraine. Her marketing expertise, combined with her knowledge of non-profits, and her compassion and commitment to doing what's best for the client, has landed us in a far better place than we would have been able to reach without her.
18th May, 2022
Loraine at Advantage Marketing was a huge help to building and branding my practice. Would highly recommend !!!
2nd November, 2021
Lorraine helped us bridge a gap between our company and our senior executive customers - they don't want know they really need us. Her method is a structured approach that took us to the emotional responses we needed to understand to generate interest. And she made it a fun, engaging, very professional journey.
9th June, 2020
they work with you and care as if they were a part of the business
31st May, 2020
I have been working with Advantage Marketing for many years. Loraine, the owner, has great insights and provides essential marketing strategy and consulting to a variety of businesses. I highly recommend her.
Case Studies
Marketing Strategy Development Case Study
Problem
One of our favorite case studies is about an industrial transportation company whose owners thought they was missing market opportunities. However, they didn’t have the internal resources to evaluate the market and develop a plan to take advantage of these opportunities.
Approach
With our Strategy First process, we evaluated the company’s situation and conducted primary and secondary market research to develop insight into the market structure and trends. We also analyzed customer profitability. We synthesized findings from the research and analysis into a set of strategic alternatives and presented them to company management. With management buy-in, we developed a detailed marketing plan to implement strategic objectives.
Results
The company increased focus on its best customers and got more business from them. The company also had a better understanding of the industry market segments and its strengths and weaknesses in serving them. Within the marketing plan, we developed tactics for approaching key market segments. As a result, the company generated more leads in these key segments.
Industries
Chemicals
Human Resources/HR
Information Technology/IT
Management Consulting
Accounting
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