Back2Basics

Back2Basics is a MN-based brand development agency specializing in custom brand design, brand management, and brand integrity solutions for the true small business. We provide custom-fit consulting, training, taskmaster, and project management services for local business brands. Individualized solutions are designed to meet the needs, goals & budgets of a business including basic marketing and brand development strategies and custom strategies in web design, content development, SEO & more! Back2Basics is a brand development agency and is a small business brand's advocate in the market. We work with all businesses and small non-profits across the United States, but our core client is the Midwest-based true small business owner who needs help making their brand presence known on a smaller budget. Additionally, these businesses typically find bigger agencies to be either too structured for their needs and goals; providing either too much or too little in way of guidance and personalized service becuase of large systematic practices, or too expensive so the brand owner or brand manager just can't meet their required budgets. We offer a personalized solution and candid conversations about the business, their mission and goals, their current abilities and resources, their temperment for technology and more. Then we cater solutions and resources to the client; wherever possible. We devise a strategy they can afford and sets digestable expectations for all parties. Ultimately, we provide obtainable results within their structure and one they can understand, hold fast to, and make incremental steps forward from. We do NOT hijack a client's brand in order to service that brand online or leave them confused about their assets at the end of a working relationship. We are certified social media managers through Digital Marketers, certified partners with YEXT, recognized by Minneapolis Small Businesses for small business web design, and recently WBENC certified. Each solution is custom designed to an individual client's needs and budgets. And, all solutions are designed to fulfill a need; fill in a crack in their brand armor or help expand their brand awareness seemlessly along with other tactics or strategies they may already have in place. We work with leading experts across a wide variety of digital marketing veins to help construct the best solution for an individual client's goals. We take the worry out of the research by vetting vendors on behalf of a client and then presenting them with thoughtfully devised solutiosn options to meet their needs and goals. This saves them time, money and frustration. We have even partnered with other agencies and individual marketing consultants already working with a client in an effort to help cover their bases or enhance solutions already in place. We earn our clients' trust through excellence in service, and we continue to expand our industry connections to help better serve our clients. Our Core Client - The true small business owner in a service-driven industry, or a small non-profit manager Our Core Solutions - Brand Development, Brand Reach & Awareness, and Brand Management & Maintenance - Solutions may be a combination of teaching, consulting, taskmastering, or strategy and project management solutions which may include any combination of the following.. digital marketing, social media management, content development strategies, graphic design and web design, brand integrity management, website security & maintenance, SEO and website optimization, and more We act as an extension of your current administrative and marketing teams with a mission to help businesses achieve more #WithThePowerOf2 !