BigOrange Marketing, an Inbound and Digital Marketing Agency

When it comes to lead generation for IT services companies, BigOrange Marketing can help. Learn how a Cincinnati IT services firm is getting “more leads than they can handle” from their website, lead generation and digital marketing efforts. The Challenge: The local IT services firm has a great culture and the company regularly wins awards. Their website, however, was not up to snuff to match their achievements and was not generating leads. On a mission to communicate their true value as a partner and guide for clients, the firm chose BigOrange Marketing to build their new site. The Solution: To build a website that reflects and best positions an award-winning IT services firm, we started with a deep dive into understanding their customers. The new website came with a modern SEO plan to cut the clutter of old content that was not performing. A new, interactive and optimized website for the IT services firm was developed and launched within 4 months. During the time the website was built, BigOrange Marketing created an ongoing strategic digital marketing plan to start at the time the new site was live. The plan includes multiple conversion paths on the website to generate leads, SEO, content marketing, maintaining the company’s events, social media, sales email sequences and a monthly email newsletter. The Results: Nearly right away, the engagement and time spent on the site increased and bounce rates declined significantly. With clear messaging and placement of resources, 10+ new leads are flowing to their CRM each month. The firm is on pace to meet their annual goals that we set at the beginning of the engagement. The business development manager tells us he’s getting “more leads than they can handle.” With the SEO strategy we have in place, the IT services firm is now ranking on page 1 of Google for eight key terms and on their way to rank for more.

Learn how a Seattle managed service provider (MSP) sees a 3x increase in leads from their website after working with BigOrange Marketing. The Challenge: The MSP was managing marketing with in-house resources that are pulled in many directions, including client support. The firm was not being found on Google and overall the MSP was not satisfied with their traffic and lead generation. The Solution: Marketing an IT services firm requires a strong, ongoing effort to produce results. BigOrange Marketing’s team of seasoned pros stepped in to help SWAT Systems do a StoryBrand website refresh, implement a future-proofed SEO strategy, plus put a strategic marketing plan (and the resources to stay focused) in place. Even though BigOrange Marketing is in Cincinnati, and the client is in Seattle, we were able to hire a photographer to capture authentic images that tell the MSP’s stories. In a world full of the same stock photos being used to communicate IT or technology solutions, this instantly sets their brand apart. Our ongoing marketing plan includes generating original topics, resources and writing content from interviews with their thought leaders. Citations and Google ads are in place to further promote the inbound and content marketing effort. The Results: In only 4 months, website traffic has increased 50% and there has been a 3x increase in leads coming in through the MSP firm's website. That’s not all — the MSP firm added a sales lead to their team. Sales and marketing processes are in place using the HubSpot CRM to monitor employee activity with leads and customers, plus see what business is won, lost and measure the ROI. With the SEO strategy in place the IT services firm is now ranking on page 1 of Google for five key terms and on their way to rank for more.