Blue Oak Marketing

Excelsior Orthopaedics was Blue Oak’s very first digital marketing client and we’ve helped them distinguish them as Buffalo’s leading orthopedic practice through Google ads campaigns, SEO, social media, and content marketing. This four-pronged approach enabled them to drive traffic, increase call volume and provide clients and prospects with more reasons to engage with the practice – through blogs, social media, and joint replacement educational webinars. First, they identified 45 keywords important to the business and developed a site-wide keyword, content, and website architecture strategy designed to maximize search engine ranking. As a result, the site saw a 433% lift in keyword rankings, tripled the amount of organic traffic, and increased call volume by 310%. The Google Ads campaign and account structure tightly aligned ads to keywords and our conversion-optimized landing pages had clear calls to action. The results were significant, with total conversions of 21,000 and a cost per conversion of $1.12 compared to the Google benchmark (for physicians/surgeons) of $29.96.

A locally owned Transmission Repair Center reached out to Blue Oak Marketing to solve several challenges with their Google Ads marketing campaigns. Blue Oak identified issues with the account structure, landing pages, wasted ad spend, and keyword management. To address these problems, Blue Oak developed a new PPC strategy that combined both offsite and onsite tactics. They revamped the account structure to better align ads with keywords, which improved the quality scores and allowed for more precise keyword management. In addition, they implemented conversion-optimized landing pages on the website. These pages had clear calls-to-action and were designed to optimize the conversion rate with continuous A/B testing to improve the conversion rate. The results were impressive. The total number of conversions increased by 2,115, which represents a 213% increase in the conversion rate. Furthermore, the cost per conversion decreased by 78%. From an SEO perspective, the Transmission Center site was rebuilt with an emphasis on search engine optimization. Identifying short and long-tail keywords through content creation mobile traffic increased by 92%, a 67% increase in total website traffic. Thanks to Blue Oak Marketing's strategic approach, the Transmission Center saw significant improvements in their marketing campaigns.