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The Smerconish.com team’s primary goal for their new website was an updated backend process. A streamlined site that improved the process of curating their daily newsletter was a must. Of course, our team needed to ensure user experience (UX) design best practices were followed along the way. Our process from discovery through to launch included: - Creating website style tiles that adhered to the client’s updated branding - Building a custom website development solution that incorporated the daily newsletter and introduced a new “Smerch Merch” online shop - Integrating Smerconish’s email marketing platform, ConstantContact, to help create more efficient daily processes - Incorporating revenue-generating opportunities through 3rd party advertising partnerships - Speaking to Michael Smerconish and his core team every day to keep the project moving forward on-schedule - Upgrading the design of the newsletter to enhance their subscribers’ experience - Conducting a competitor review and keyword analysis to ensure the website appears for relevant search queries - Incorporating Google Analytics to stay on top of website performance and proactively identify and fix any errors - Ensuring the website followed UX best practices and adhered to web accessibility guidelines But our work with Michael Smerconish and his amazing team is not finished. We’re continuously running tests and updating their team on our latest findings. We set up heatmapping on their site to understand and interpret how site visitors are interacting with different elements. We’ll continue to make strategic updates to the site based on feedback from their audience and by analyzing user behavior.

After Manhattan Bagel launched their recent rebranding, a challenge presented itself in that their website no longer reflected their upgraded marketing materials. With consistency across a brand’s digital presence being so essential, their team reached out to Creative MMS needing a redesigned website. With the client’s requirements in mind, we took the following steps to deliver an upgraded website: - Built the website’s backend using Elementor to enable real-time changes in just a few clicks - Created a seamless UX Information Architecture, making it easier for users to navigate the website - Designed the website while adhering to the new brand guidelines - Connected the website to all relevant subdomains for franchisees - Ensured ADA compliance with an accessible web design - Provided content recommendations and implemented keywords that would help the website appear for relevant search queries - Integrated Constant Contact to send any form submissions directly to their email marketing platform - Set up a page that allowed users to buy gift cards online Our team worked closely with Manhattan Bagel along the way to keep the project moving forward. We also fostered collaboration with their parent company and IT teams to ensure all parties were on the same page. Additionally, we built their menu page in a user-friendly format with allergens, calories, and nutrition information listed for each item. That way, website visitors can easily find what they need and place an order in minutes. Today, we continue to work closely with Manhattan Bagel. Post website launch, we’re working on building additional pages that will provide even more value to Manhattan Bagel’s customers.