Defy
Philadelphia, 230 N 2nd St, Pennsylvania, 19106
Defy is a creative agency that specializes in strategy, creative, and production. We exist to create high-quality, original, strategic work for brave clients.
Categories & Services
- Advertising
- Branding
- Content Marketing
- Digital Marketing
- Display Advertising
- Graphic Design
- Marketing Strategy & Consultancy
- Paid-Social Advertising
- Social Media Marketing
- User Experience/User Interface
- Website Design
- Website Development
Recent Google Reviews
5th February, 2024
DEFY has a heart of gold, skills to match and an unwavering commitment to quality. Working with their team on a promotional video was a dream! They were organized, professional and prompt. Having never done a project like this one, I was nervous but they led our team each step of the process. They took our feedback into account and provided us a STELLAR final product!
5th February, 2024
Defy played a pivotal role in elevating our 85th anniversary marketing campaign. From concept to execution, Defy demonstrated unwavering dedication, creativity, and professionalism. We are immensely pleased with the outcome and highly recommend Defy for their outstanding contributions to our milestone celebration.
5th March, 2023
Incredibly talented, inspired and brilliant team! I loved my experience working with Nik Greenblatt and his team. Their work blew us away, and was hugely impactful towards the goals of our campaign. I cannot wait to work with them again!
5th March, 2023
Defy has been an absolute pleasure to work with. They have taken on our cause with such professionalism and creativity. I enjoy working with the creative and leadership team in order to ensure the message is right and that we are accomplishing the best results. I can't be more impressed with Katie Frazer, Emily Huddle and Nik Greenblatt as well as the rest of the creative team. They understand our mission and I feel they are a strategic partner in accomplishing our goals as a non-profit organization. I could not be more pleased with Defy.
5th March, 2022
It’s a great place to be at
5th March, 2022
Fun place to take family. A little unorganized when birthday parties are around, use strong scented deodorizers through out facility.
Case Studies
Nike Work In Progress
To celebrate its 50th anniversary, Nike developed a variety of global programming assets, including a docuseries designed to highlight the unique roles of a handful of Nike team members and their work’s impact on Nike’s past, present, and future.
As Nike’s creative partner tasked with creating and executing the docuseries, Defy handled everything from naming the series, to developing a dynamic visual system, to identifying and telling each episode’s story.
We started by creating the series’ title—“Work in Progress”. A nod to Nike’s continual march towards evolution of sport and innovation, “Work in Progress” also represents the stories we’re telling, and the visual package presented in each episode—thoughtful and comprehensive, but also versatile and ever-evolving.
Each episode we developed relied heavily on meticulous pre-production planning and execution. We committed to building strong relationships with each episode’s featured employee, gaining a deep understanding of their roles, motivations, and impacts in order to uncover authentic, powerful stories.
The series is a testament to the strength of our collaboration with our partners at Nike, our team’s ability to execute at a high level from pre to post, and, most importantly, the work the series’ featured employees are doing to embody and evolve Nike’s mission as the brand enters its next 50 years.
Pennsylvania Association of Realtors® Rebrand
As a member-based organization with a variety of stakeholders, the Pennsylvania Association of Realtors® needed a rebrand with the ability to tell versatile stories to a diverse audience.
We started with a visual system that had a modern feel. To achieve this, we anchored the design in Pennsylvania’s signature “keystone”, using that shape as a masking element and incorporating a dual color palette leading with warm and welcoming shades.
We complemented this system with a conversational and accessible tone (one a Realtor® might use).
Together, the messaging and visuals armed PAR with the toolkit they needed to refresh their presentation and tell compelling stories to Realtors®, consumers, and legislators, all while retaining visual cohesion and increasing brand awareness.
Contact Details
Founded: 2001
No. of Employees: 11-50
Phone:
2155927151
Contact Name: Emily Huddell
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Categories & Services
- Advertising
- Branding
- Content Marketing
- Digital Marketing
- Display Advertising
- Graphic Design
- Marketing Strategy & Consultancy
- Paid-Social Advertising
- Social Media Marketing
- User Experience/User Interface
- Website Design
- Website Development
Recent Google Reviews
5th February, 2024
DEFY has a heart of gold, skills to match and an unwavering commitment to quality. Working with their team on a promotional video was a dream! They were organized, professional and prompt. Having never done a project like this one, I was nervous but they led our team each step of the process. They took our feedback into account and provided us a STELLAR final product!
5th February, 2024
Defy played a pivotal role in elevating our 85th anniversary marketing campaign. From concept to execution, Defy demonstrated unwavering dedication, creativity, and professionalism. We are immensely pleased with the outcome and highly recommend Defy for their outstanding contributions to our milestone celebration.
5th March, 2023
Incredibly talented, inspired and brilliant team! I loved my experience working with Nik Greenblatt and his team. Their work blew us away, and was hugely impactful towards the goals of our campaign. I cannot wait to work with them again!
5th March, 2023
Defy has been an absolute pleasure to work with. They have taken on our cause with such professionalism and creativity. I enjoy working with the creative and leadership team in order to ensure the message is right and that we are accomplishing the best results. I can't be more impressed with Katie Frazer, Emily Huddle and Nik Greenblatt as well as the rest of the creative team. They understand our mission and I feel they are a strategic partner in accomplishing our goals as a non-profit organization. I could not be more pleased with Defy.
5th March, 2022
It’s a great place to be at
5th March, 2022
Fun place to take family. A little unorganized when birthday parties are around, use strong scented deodorizers through out facility.
Case Studies
Nike Work In Progress
To celebrate its 50th anniversary, Nike developed a variety of global programming assets, including a docuseries designed to highlight the unique roles of a handful of Nike team members and their work’s impact on Nike’s past, present, and future.
As Nike’s creative partner tasked with creating and executing the docuseries, Defy handled everything from naming the series, to developing a dynamic visual system, to identifying and telling each episode’s story.
We started by creating the series’ title—“Work in Progress”. A nod to Nike’s continual march towards evolution of sport and innovation, “Work in Progress” also represents the stories we’re telling, and the visual package presented in each episode—thoughtful and comprehensive, but also versatile and ever-evolving.
Each episode we developed relied heavily on meticulous pre-production planning and execution. We committed to building strong relationships with each episode’s featured employee, gaining a deep understanding of their roles, motivations, and impacts in order to uncover authentic, powerful stories.
The series is a testament to the strength of our collaboration with our partners at Nike, our team’s ability to execute at a high level from pre to post, and, most importantly, the work the series’ featured employees are doing to embody and evolve Nike’s mission as the brand enters its next 50 years.
Pennsylvania Association of Realtors® Rebrand
As a member-based organization with a variety of stakeholders, the Pennsylvania Association of Realtors® needed a rebrand with the ability to tell versatile stories to a diverse audience.
We started with a visual system that had a modern feel. To achieve this, we anchored the design in Pennsylvania’s signature “keystone”, using that shape as a masking element and incorporating a dual color palette leading with warm and welcoming shades.
We complemented this system with a conversational and accessible tone (one a Realtor® might use).
Together, the messaging and visuals armed PAR with the toolkit they needed to refresh their presentation and tell compelling stories to Realtors®, consumers, and legislators, all while retaining visual cohesion and increasing brand awareness.
Industries
Marketing/Advertising/Sales
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