Deksia

We help entrepreneurs like you grow their businesses with a system we've developed over more than a decade. We help entrepreneurs like you grow their businesses, with a system we've developed over more than a decade. Using this exact process, we've built successful brands that: Increased online transactions by 124%Lifted brand awareness by 122%Doubled their online salesGenerated 112% more inbound leads Step 1Marketing Blueprint ESTABLISH BIG IDEAA research-backed strategy is the most effective way to move a brand forward. Investigating your company's key components brings us to your unique Big Idea - the element that sets you apart from everyone else in the field. Using the information gathered here, we can develop a clear course of action. Key Components:Shareholder interviewsCurrent client surveysPotential client discoveryCompetitive analysis BRAND AUDITDoes your brand communicate your Big Idea? We review your current marketing, advertising, and interactive collateral to find out what's working now and what needs adjusting. Visual CommunicationWe analyze how your brand communicates its message visually through photos, composition, illustrations, icons, apparel, ads, vehicles, etc. Written CommunicationWe evaluate the way your brand currently communicates through written word, whether it be advertising, signage, email, or digital copy. Digital CommunicationWe assess your brand's digital performance from SEO keywords and analytics to top performing web channels and pages. STRATEGIC PLANConsumer PathwaysOur pathways coordinate multiple marketing tactics around a common business goal. These essential tools increase campaign clarity for your team, while helping you get the most from your marketing dollars. Marketing ChannelsKey channels for inbound and outbound marketing funnels. Marketing FunnelsFunnel engagement steps that navigate users toward your goal. Reporting & AnalyticsMethods for tracking and reporting the success of your campaigns. Step 2Brand Strategy ALIGNING YOUR BRAND ASSETSA viable brand needs more than a logo. Based on your research and strategy, we build the assets necessary to position you in the marketplace. At the end of 10 weeks, your brand will be poised and ready to accomplish your marketing goals. Key Components:Logo and brand identityBrand architectureWebsiteDigital marketing assetsPhysical marketing assetsEnvironmental design and signage Step 3Campaign Management FOCUS ON GOALSWhen your campaigns are tied to your organizational outcomes, they complement rather than compete with each other. We help you set specific, attainable goals that keep your initiatives on track. STICK TO TIMELINESKnowing what's ahead allows you to maintain balanced workloads. We develop a marketing calendar that keeps your initiatives organized and coordinates your campaigns for maximum effectiveness. STAY ON BUDGETSticking to a budget helps you keep track of your overall spend while making the most of your marketing dollars. With a clear understanding of costs, you're better equipped to know what to expect in terms of ROI. DETERMINE METRICSMeasuring your campaigns allows you to see what works and what doesn't. We'll determine your most important key performance indicators (KPIs) as well as the best reporting methods. MAXIMIZE ROIWith metrics established, we can adjust and optimize your campaigns accordingly. Doubling down on your most effective tactics means you get the highest ROI for your marketing dollars. HOW TO BEGIN: DETERMINE YOUR BUSINESS GOALSRequest your free strategic branding & advertising budget from deksia.com