dNOVO Group | Law Firm Marketing & Lawyer SEO

Challenge: Web Design for Law Firms dNOVO Group was entrusted to create new brand identity for an established firm, as well as generate new business through search rankings, google local listing optimization and paid search marketing. The challenge was to develop from scratch and maintain strong positions through SEO marketing for an exceptionally competitive field of personal injury law. Rebranding The team at Grillo Law had an older website, and their digital presence had been stagnant because of it. The whole practice needed rebranding from scratch. That meant a completely new and custom website, with new visuals, new colours, new content, new design, etc. It was our goal to create a completely new image for Grillo Law, one that reflected the professionalism and passion of the law firm. Law Firm Marketing The main challenge with Grillo Law was developing a strong online presence in a short amount of time. When we started working with Salvatore and his team at Grillo, the website did not rank well on Search Engines and thus had little to no new leads coming from the website. Our goal was to run an aggressive marketing campaign, over a short amount of time, in order to kick-start their new web presence. The team at dNOVO Group developed a new, clean, attractive website that is conversion optimized and easy to navigate. SEO for Law-Firms For Grillo Law we chose to focus on organic results for top industry keywords. Due to our custom white label On-Page SEO strategy, in just a few months we were able to index for over 50 keywords, with 12 of them being on the first page. We created a separate landing page and utilized branding in order to push it to index on Google. As time went on, the search positions kept on increasing in rankings and more and more keywords continued to rank.

Challenge Yegendorf Rashid had several duplicate versions of their website on different domains. The existing websites were lacking a mobile version, and elements to encourage conversion. The task at hand was to keep the overall look, yet amalgamate several duplicates and optimize the website for modern day use. Furthermore, the second step involved improving online exposure and positions through Search and Business Places Optimization. Project Overview: Turnkey – Personal Injury Lawyer Marketing After working with multiple marketing firms in the past, the team at Yegendorf Rashid found their website performance to be lackluster. They needed to work with a single legal marketing agency that would take care of everything; social media, SEO and website design all into one marketing package. Redesign The online presence of the firm was outdated and limited prior to working with dNOVO Group. Our first objective was to rework their online image. We have designed a new logo, consolidated existing websites into one, and built a fresh modern website that both looks good and converts well. Law Firm SEO After choosing a URL and optimizing the website for maximum conversion, it was time to focus on the SEO campaign. The goal was to establish the firm as an authority in the legal field, improve website traffic, boost reach, and generate new leads. After reviewing the market and researching potential strategies, we settled on high volume keywords to focus on and directed our efforts towards them.