Firefly Marketing Solutions, LLC

With its 60th anniversary around the corner, Acadian Home Builders Association saw an opportunity to refine the brand as an organization. Firefly partnered up with AHBA to implement a logo & brand identity design package. This included creating several primary and event logo concepts, a letter mark combination design, business stationery, and a branding style guide to ensure that anyone who uses their logo knows the proper rules to follow to make it shine. With the new logos ready to go, Firefly launched a website overhaul that combined its new membership management system and a new sleek, user-friendly design.

Firefly worked with Mark G. Artall and his team to create a more professional online presence by building a new website, setting up local business profiles, and implementing SEO & SEM strategies for growth. The team worked closely with copywriters and Mark to ensure that all copy was SEO-friendly and perfectly on brand for the firm. A simple sitemap was developed to help users find the content they need quickly and efficiently. Contact forms were implemented throughout the site to make conversions simple. Since the launch of the website, Firefly has continued to update content via the blog and other areas of the site to introduce fresh content for search engines as well create ads to further grow leads.

Firefly helped Allstate Sugar Bowl create a well-designed and expansive website presence that allowed the organization to manage most of its own content daily. Copywriting services were provided for the new services and market pages to help increase their reach and reputation online through SEO. The website also includes an integrated Google translate option to make their website more accessible around the world as their reach continues to expand.

A modern website design was implemented to show forward thought in the industry while making the website easy to use and focused on customer solutions. Testimonials are prominently featured. Pages are easy to scan but optimized thoroughly for quickly discerning services. A contact form is located on every page for ease of contact by potential clients. The website is also specially customized for easy mobile browsing, looking to Google’s new indexing standards. This overall approach to the website helped Harbor Towing increase their web presence, giving them an edge over competition.

Working closely with the Acadian Companies, Firefly was able to come up with a visually striking, modern web presence for the company that was then applied to each division, creating a cohesive branding experience throughout their websites, while still maintaining the integrity of each division’s brand. The design incorporates the use of bold colors and abundant imagery, guiding the user through the website. The Acadian Companies website also includes some special features such as a homepage modal ad pop-up for new visitors as well as a news aggregator, pulling in news articles from all of their divisions. The ending products results in a bold design, with the flexibility needed for updates and constant improvement.