5-star rating (6 Reviews)

Firefly Strategies

Santa Fe, 1512 Pacheco St, New Mexico, 87505
Growth, marketing, communications, services support firm specializing in marketing strategy, planning and support services including social media, email marketing, web design, graphic design, marketing strategy, communication outreach, brainding Overview Firefly Strategies is a growth marketing firm specializing in marketing stategy and planning. We begin our work understanding first what the growth goals are for the company. Then we create a full marketing plan that includes a diverse marketing mix to complement the strategy and goals. We don't offer cookie cutter solutions but do rely on both traditional and new marketing strategies to help the client see bottom line results often within 60 to 90 days of implementing their marketing. Marketing Strategy + Implementation Firefly Strategies is a full-service (start-to-finish) marketing, communications strategy and support firm based in Santa Fe, New Mexico since 2008. We specialize in providing marketing solutions for the economic development, commercial development, home building, design, architecture, engineering, construction, healthcare, and technology Industries. We design and map out a path for growth, recommend marketing solutions that are simple, easy and sustainable, and we will do the work or implement the marketing for you. tructures and processes that guide and support our clients to operate under this formula leading to maximum results both quickly and easily. Market Research Using both qualitative and quantitative techniques Firefly Strategies will find the information you'll need to make effective marketing decisions. This process will also asses your standing amongst competitors and help you identify problems in your business model before they become damaging to your brand. Committing to this research can also teach you to anticipate your costumers evolving needs to set informed goals for future growth. Competitive analysis Demographic analysis Survey research Focus groups product feasibility Customer feedback Social media polling Using everything from first hand customer insight to statistical analysis our findings provide an in depth view of your target base, to reveal how they're using your products or why they're not. With the information obtained we'll guide you in designing more effectively targeted messages and efficient outreach. Community Building Whether you are looking to provide a new community program, create a community project or do something as significant as build a new development, several key components need to be considered in order to be successful with moving your projects forward. Groups like community leaders, business owners, residents, city council and relevant nonprofit organizations need to be engaged. A thoughtful dialogue and listening campaign needs to be implemented before you even consider going forth on any aspect of your project. Additionally, creating a listening environment as well as collecting the feedback so that all relevant groups' voices are considered and heard, is essential. Firefly Strategies develops community building and political advocacy plans and serves as your community building implementation team. We help assist and guide clients with strategically and successfully moving projects forward. Then, we'll even help implement the plan as well. Develop a community outreach strategy Develop key messaging to use consistently with the community Identifying and mobilizing key supporters Community leader focus groups and interviews Opinion polls of residents and businesses Grassroots organizing Community outreach event planning Leadership engagement Group meeting facilitation Devising plans and schedules Develop supporters database Communicate consistently and regularly with constituent or supporter base with regular calls to action Develop social media presence and utilize online mobilzing tactics Develop creative promotions Local political advocacy (meeting with key council members, county counselors, and other governmental leaders in order to gauge support level) Our Philosophy + Principles Marketing = Communication which results in Community. When you get the fundamentals of good communication and community building, you get BRILLIANT marketing results. We work with our clients to remove complicated, chaotic and confusing marketing patterns to instill strong foundations, strategies and supports to create simple and authentic marketing that produces results. Simple and authentic are sought after characteristics in this new economy and the rules for business, marketing and sales success must follow suit. These are embodied in our formula called the 4Cs of marketing in the New Economy which are connection, collaboration, creativity, and consistency.
Categories & Services
  • Digital Marketing
  • Local SEO
  • PPC
  • SEO
  • Website Design
Recent Google Reviews
Avatar
5-star rating
28th June, 2020
I was fortunate to tale a marketing webinar with Rubina Cohen from FireFly Strategies. I learned so much from her and her 1:1 care really helped me move the marketing of my business up to a more professional and proficient level. I recommend her 100% for her knowledge and TLC and top notch skills as a teacher and social media marketer. Thanks Rubina!
Avatar
5-star rating
28th June, 2020
I got in touch with Firefly Strategies about creating a branding logo and letterhead for me. I had a conversation with Rubina about colors, my way of doing business and interacting with others and a few other things. I received 4 images to choose from for my logo. They were all beautiful but one especially stood out to me. I really, really liked it. But when I received the final images for the logo and letterhead I was blown away by the letterhead. I cannot thank Rubina and the rest of her team enough for the wonderful job they did. You cannot go wrong trusting your branding to them.
Avatar
5-star rating
28th June, 2019
The knowledge and skill that Rubina and her team offer are first rate. But, to top that off knowing they truly care about your success makes them #1 in my mind! Don’t hesitate to give them your business!
Avatar
5-star rating
28th June, 2019
Rubina and her team are a dream to work with. They are extremely knowledgeable and excellent communicators. If you're looking for a done-for-you marketing solution with guaranteed results...look no further than Firefly!
Avatar
5-star rating
28th June, 2018
Rubina Cohen, the brilliant mind behind Firefly Strategies, can take your business to a new level of success. You owe it to yourself to sit down and meet with Rubina and her staff.
Avatar
5-star rating
28th June, 2018
Rubina has helped me over the years to revamp my business, as needed, and to choose actionable steps in marketing that are effective and efficient. She is very supportive, caring and on the ball.
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Categories & Services
  • Digital Marketing
  • Local SEO
  • PPC
  • SEO
  • Website Design
Recent Google Reviews
Avatar
5-star rating
28th June, 2020
I was fortunate to tale a marketing webinar with Rubina Cohen from FireFly Strategies. I learned so much from her and her 1:1 care really helped me move the marketing of my business up to a more professional and proficient level. I recommend her 100% for her knowledge and TLC and top notch skills as a teacher and social media marketer. Thanks Rubina!
Avatar
5-star rating
28th June, 2020
I got in touch with Firefly Strategies about creating a branding logo and letterhead for me. I had a conversation with Rubina about colors, my way of doing business and interacting with others and a few other things. I received 4 images to choose from for my logo. They were all beautiful but one especially stood out to me. I really, really liked it. But when I received the final images for the logo and letterhead I was blown away by the letterhead. I cannot thank Rubina and the rest of her team enough for the wonderful job they did. You cannot go wrong trusting your branding to them.
Avatar
5-star rating
28th June, 2019
The knowledge and skill that Rubina and her team offer are first rate. But, to top that off knowing they truly care about your success makes them #1 in my mind! Don’t hesitate to give them your business!
Avatar
5-star rating
28th June, 2019
Rubina and her team are a dream to work with. They are extremely knowledgeable and excellent communicators. If you're looking for a done-for-you marketing solution with guaranteed results...look no further than Firefly!
Avatar
5-star rating
28th June, 2018
Rubina Cohen, the brilliant mind behind Firefly Strategies, can take your business to a new level of success. You owe it to yourself to sit down and meet with Rubina and her staff.
Avatar
5-star rating
28th June, 2018
Rubina has helped me over the years to revamp my business, as needed, and to choose actionable steps in marketing that are effective and efficient. She is very supportive, caring and on the ball.
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