Flock and Rally

Founded in 2010, Flock and Rally is a full-service, women-owned integrated communications agency based in Columbia, South Carolina, offering branding, public relations, marketing, advertising, social media, and event planning services to a diverse base of clients in industry sectors ranging from hospitality, lifestyle and tourism to business, tech, real estate, nonprofit and economic development. Our firm excels at developing and managing large-scale integrated communications campaigns, incorporating current best practices in marketing, PR, advertising, branding and more. We manage multiple statewide and regional campaigns, incorporating traditional advertising and PR with new media and digital marketing, social media and permission-based, target audience-driven community marketing. As a smaller, boutique firm, we are able to customize our plans to meet each client's needs. Some clients just need a new logo, event-based marketing or a simple public relations campaign, while others require a full suite of integrated communications services. Clients work directly with the owners of the company in addition to the rest of the Flock and Rally staff, as well as some of South Carolina's most experienced creative professionals. Teams expand and contract in size for each client. We are nimble and responsive, well suited for collaborating with your team. We take a highly strategic approach to marketing, advertising and media buys. We develop ad plans, negotiate ad rates, place buys and track ROI. We can produce any print or electronic marketing and advertising collateral materials. Flock and Rally is federally certified as a Disadvantaged Business Enterprise (DBE) and is eligible for DBE "set-aside" projects. Flock and Rally is also certified by Richland County as a Small, Local Business Enterprise (SLBE) and by the City of Columbia as a Certified Disadvantaged Business Enterprise (CDBE). The firm employs leading-edge productivity management software and project management protocols that are highly detailed and sophisticated, including detailed time tracking software, enabling the firm to produce a variety of project reports to clients upon request. Flock and Rally believes in sharing information with clients and maintaining a true team atmosphere. The firm is very transparent in its operations and clients have expressed appreciation for this approach. The company takes clients' time and budgets very seriously and is committed to expanding and shifting project teams to accommodate each client's needs. Awards: International Association of Business Communicators S.C. Chapter, 2018 Palmetto Award of Excellence in Integrated Marketing Communications Campaigns for the Give 4 Garnet Campaign with the University of South Carolina International Association of Business Communicators S.C. Chapter, 2018 Palmetto Award of Merit in Integrated Marketing Communications Campaigns for the Total Eclipse Weekend Columbia, S.C. campaign U.S. Travel's national ESTO Awards finalist 2018, Total Eclipse Weekend Columbia, S.C. campaign S.C. Public Relations Society of America Mercury Awards, 2017 "Best in Show" Mercury Award for the Total Eclipse Weekend Columbia, S.C. campaign S.C. Public Relations Society of America, eight 2017 Mercury Awards and Silver Wing Awards for Total Eclipse Weekend Columbia, S.C.; the Green Book of S.C.; 701 CCA's Columbia Open Studios; Motor Supply Co. Bistro; and Crafty Feast Southeast Tourism Society 2018 "Shining Example" Award in Niche Marketing for the Green Book of South Carolina "50 Most Influential" 2017 list per Columbia Business Monthly magazine International Association of Business Communicators S.C. Chapter, 2017 Palmetto Award of Excellence in Integrated Marketing Communications Campaigns for the Green Book of S.C. mobile travel guide Honorary Mention, "Best Place to Work," Free Times Best of Columbia 2017 awards International Association of Business Communicators S.C. Chapter, 2016 Star of the Show and Award of Excellence in Integrated Marketing Communications Campaigns for Famously Hot New Year 2015 "Women to Watch" list 2016, Columbia Regional Business Report S.C. Public Relations Society of America Mercury Awards, 2015 Mercury Award of Excellence in Integrated Campaigns, to Flock and Rally for Famously Hot New Year S.C. Public Relations Society of America Mercury Awards, 2014 Mercury Award of Excellence in Integrated Campaigns, to Flock and Rally for Columbia Open Studios Best Event Planner (Flock and Rally), Columbia Metropolitan Best of Columbia 2015 readers' poll International Association of Business Communicators S.C. Chapter, Palmetto Award of Excellence in Nonprofit Communications, 2014, to Flock and Rally for 701 CCA's Columbia Open Studios Free Times Power 50, 2012 and 2013; Free Times Next 50, 2014, 2015, 2016, 2017, 2018 S.C. Public Relations Society of America Mercury Awards, 2013 Silver Wing Award of Merit, to Flock and Rally for Motor Supply Co. Bistro website