Fuzzy Math

Fuzzy Math is a user experience design, strategy, and innovation firm in Chicago. We use design to understand your users, discover solutions to their problems, and create engaging software. Fuzzy Math delivers world class user experiences for digital products and services. We are dedicated exclusively to practicing and implementing user-centered design that solves real problems for real people. With this focus in mind, we're able to make only the most critical recommendations without upselling the unnecessary. Instead of treating our work as a series of standalone services, we think of our offerings as lenses that we look through in the process of helping clients achieve their goals. Engaging and delighting usersHappy users stay longer, spend more, and spread the word. Clients who work with us get to walk a mile in their customers' shoes, resulting in fewer customer complaints, reduced call center volume, and less resources dedicated to customer support. Winning the market through designOur clients bring business experience to the table, but know that design isn't their strong suit. We fill gaps in expertise by helping them understand their own blind spots, as well as the weaknesses of their competition, to win more business. Bringing efficiency to complex systemsInefficiencies from the inside affect how users interact with products and services on the outside. We solve bottlenecks and information overload to make customer-facing interactions enjoyable from both sides. Prioritizing for growthWe help organizations in motion make sure they're moving in the right direction. Through internal and external validation, visioning, and road-mapping, we give teams who get things done the tactical next steps to actualizing and maintaining growth. Aligning internal teamsWe know that businesses with many moving parts can stagnate under the weight of multiple teams, divisions, and acquisitions. We remove the burden of aligning everyone under the same goal by serving as a design partner. Together, we ensure that design is a top priority, user needs come first, and all efforts work in unison, even when scaling up. Developing for impactWe help clients become more aware of how antiquated systems and painful launch cycles create sticking points in their products, then work to modernize from within and eliminate them once and for all, making experiences more pleasant across the board.