Glacial Multimedia

Pacific Eye Institute wanted a fresh look and updated design. With a new, responsive website we placed a heavy focus on what sets PEI apart from the competition and highlighting their experience. The inner pages of this website are full-width, divided into sections that are easy to read, utilize strong call-to-action, and make use of imagery and video content that helps to keep users engaged. The long-form style of the content on these pages has driven up keyword rankings and continues to yield positive benefits on the practice SEO, driving dominance in search engine results.

We have worked with Stahl for some time and helped them move from expensive traditional media buys to a digital only game plan. Occasionally, we will assist with some traditional media items via some Glacial partners but for the most part this is a digital first approach. We have built two websites since we started working with the practice, and have had the pleasure of enhancing their organic rankings across the board. A critical victory for the practice has been improving rankings for the term ‘LASIK Long Island’ in Google from page two to the number one search result.

As a long-time client of Glacial Multimedia, the Williamsons sought a refreshed, responsive website design with a wow-factor to match their local legacy. Utilizing custom video content, this website highlights the practice’s staff, doctors, and advanced medical facilities in a manner that is both eye catching and personal. The seamless responsive design allows users to access content across multiple devices and engage with the practice wherever they are. The homepage utilizes multiple elements that move and react to the user, strong call to action to drive new patients to contact the practice, and highlights the primary service offerings that patients commonly seek. Combined with a robust SEO strategy, this practice has experienced consistent growth in organic traffic year over year.

Chicago ENT arrived at glacial multimedia via Jim Feinstein who was originally from the field of ophthalmology and was well versed at growing LASIK practices. Chicago ENT need to completely elevate their image and make a 360 turnaround on how the approached Internet marketing. We set out to make one of the most engaging ENT websites out there and I think we did a great job. Additionally we have been rolling our various elements of a digital marketing strategy since the onset of this website launch. This construction project was part of our master site / clone model that has been very efficient for groups looking scale multiple brands and locations.

Loden Vision came to Glacial with very specific needs to improve digital marketing and lead generation. Within a year we had doubled the lead intake of this practice, instituted a CRM and immediate response technology and elevated the entire digital marketing platform. As a pioneer in the LASIK surgery area this client was willing to try the latest technologies such as geo-fencing and short code technology so the became a great partner. In addition to the Internet marketing initiatives we developed a new responsive website, complete with a video header, review feed and clear cut engagement objects.