Laidlaw Group

Laidlaw Group fuses strategy, technology, award-winning design, content creation, and innovative thinking to build brands. Our services include strategic marketing, award-winning digital, website, and print design, and a comprehensive understanding of SEO, Google Adwords, and Social Influence Marketing (SIM). We help our clients strengthen their brand equity, increase market share, and develop a deeper understanding of how to engage their customers. Our objective with every client is to develop a strong brand that clearly differentiates products and services from the competition. We start by analyzing the target customer with the goal of understanding their behavior, their habits, their lifestyle, their likes and dislikes and using this information to uncover their motivation for interacting with a brand. The tools in our toolbox include research, target customer analysis, audience identification, competitive analysis, marketing analytics, demographic identification, and user behavior analysis to develop a plan to shape, mold, and cultivate a brand over time.