Magniventris

Your company deserves marketing that works. You've tried some marketing, but you're just not seeing the return. Did you do something wrong? It's not you. Get someone to help you find the best way to position your products and business to your customers. Get validation that your answers resonate with people outside of your office. Get phrasing, copy points, and a direction for your company to be the base of your marketing strategy for years to come. Your company deserves marketing that works. Your company's product is great, your customers are happy, and your sales make a profit! You just wish you had more customers. You've tried some marketing, but you're just not seeing the return. Did you do something wrong? Today's Marketers Get Marketing WrongIt's not you. Even successful marketers, agencies, and industry groups get marketing totally wrong. They'll say: "Here is a new way to attract new customers! All you have to do is follow these easy steps." Every new marketing or advertising method seems to be able to open the floodgates. Clicks for a penny. Free traffic on Google. Billions of eyes on Facebook. But there's so many methods, each "kills" more established marketing channels. No one reads paper anymore. TV isn't trackable like digital ads. Instagram is dead, use Snapchat instead. And each new method is an ever-increasing list of obscure technical to-do's to "keep up." Google changed, so redevelop your site's structure again. Customer experience is popular now, so automate your sales processes. Messaging apps are important, so create chatbots to answer common questions. There must be a more effective way to create real business growth. Just Two Questions In 1972, the advertising copywriter David Ogilvy ran an ad for his own agency listing 38 principles of selling through marketing. 45 years ago, Ogilvy gave an enduring counterweight to today's constant stream of marketing advice. Sales for your business depended on two decisions before all others: "How should you position your product?" "What should you promise your customer?" By answering just those two questions, you can fuel all of your marketing strategy in a future-proof way. Armed with a clear position for your company, you can quickly develop your audience targeting, channel choice, copy, and imagery. Okay, Maybe Not Just Two It's a bit too easy to say "two little questions" are the be-all and end-all of your marketing strategy. And in fact, the answers to those two questions can be really difficult to reach, and involve a lot more questions. By placing the weight of your entire marketing on those two questions, your answers make or break the success of your promotion strategy. The hardest part of answering those two questions: you will miss important reasons why your customers would buy your product. You know what you're selling inside and out. But do the folks looking at your products? Get the Right Answers The best way to answer these questions is to work with someone. Get someone to help you find the best way to position your products and business to your customers. Get validation that your answers resonate with people outside of your office. Get phrasing, copy points, and a direction for your company to be the base of your marketing strategy for years to come.