Performance Driven Marketing

CHALLENGE: When Advanced Door came to us, they were looking for a better way to market. They had been advertising heavily in the yellow pages and through direct mail. They wanted to own the online market in Ogden and Logan, where they had offices. SOLUTION: We first helped Advanced Door to know what marketing strategies were producing a positive ROI. After determining that some of the traditional advertising they were doing was not effective, we reallocated those budgets to their online marketing. Within a few months of implementing our search engine marketing strategies, we were able to increase the number of calls they were receiving on a monthly basis. Currently, Advanced Door is one of the top search for anything garage door related in Ogden and Logan, Utah.

CHALLENGE: Bismarck Advanced Dental and Implants was a new dental practice who needed help establishing their business in the community. With specialized services focusing mainly on dental implants, there was a limited number of patients searching for these specific procedures online within the practice’s local area. While SEO practices enabled them to be discovered by potential patients in their immediate area, Bismarck Advanced Dental and Implants needed a way to reach even more patients in the community in order to grow their practice effectively. SOLUTION: PDM recognized that Bismarck Advanced Dental and Implants could reach more potential patients with a pay per click campaign. This strategy would allow the dental implant practice to target specific patients outside of their immediate local area, allowing them to reach a larger number of patients interested in the practice’s specialized services. PDM implemented a Google Ads pay per click campaign, targeting a 160-mile radius around Bismarck, ND. This target area was determined after careful analysis of how far patients were willing to travel to receive the specialized procedures offered by the practice. Using engaging ad copy, targeted keywords, high-quality website landing pages and other ad optimization practices, PDM’s Google Ads campaign was able to achieve an 8.87% click through rate (CTR) on its ads (industry average CTR is only 2%). This successful CTR led to a 190% increase in the number of users visiting the Bismarck Advanced Dental and Implants website in a 3-month time frame. This has enabled the practice to have more opportunities to convert high-quality leads, build brand awareness and expand their dental practice.