Primer Grey

Primer Grey is a full-service branding agency in Houston's East End with a history of developing brand and web experiences for the public, private, and non-profit arenas in a consciously mixed set of industries. We are small on purpose; choosing to focus our team of brand, print and digital producers on the projects that we know can drive a mutually beneficial relationship between us, our clients, and the people and causes they serve. Primer Grey takes a people-first approach to every project, focusing on the "who" of how brands market products and services. We delve deeply into our client's company ethos and audiences to understand what truly makes them different in their consumers' minds. We then use this knowledge to craft company names, brands, and all associated customer touchpoints (print, web, video) in an authentic and resonant way.