Senior Living SMART
Boston, 225 Water Street, Suite A110, Massachusetts, 02360
Senior Living SMART is a one-stop resource for all the tools, services, and products you’d need to market and sell your senior living community(ies). Here’s the thing: because we know the industry so well, more and more of our clients keep coming to us for marketing strategies and campaigns. Over time, we've evolved into what we are today: a digital marketing and advertising agency that focuses only on the senior living industry.
Categories & Services
- Advertising
- Branding
- Content Marketing
- Digital Marketing
- Display Advertising
- Email Marketing
- Graphic Design
- Inbound Marketing
- Local Listings/Citations
- Local SEO
- Marketing Automation
- Marketing Strategy & Consultancy
- PPC
- Public Relations
- Reputation Management
- SEO
- Social Media Marketing
- Website Design
- Website Development
Case Studies
Lead Conversions Quadruple After Embracing Inbound Methodology & Marketing Autom
Based in Dallas, 12 Oaks Senior Living brings over thirty years of industry experience to clients by providing exceptional third-party management and operation services to its senior living communities.
12 Oaks’ industry success isn’t without challenges, however, especially when it comes to digital marketing. One of the biggest challenges? Its website. How do you maintain a consistent brand identity throughout an entire site (and across multiple communities) while also delivering unique experiences that get prospective buyers to convert? And how do you entice early-stage leads to come back?
Speaking of leads . . . lead management was another challenging area. 12 Oaks had been diligently using a CRM. The problem? There wasn’t an easy way to identify high-intent leads vs. “not ready yet” leads. So, in essence, all leads were being treated the same, which often resulted in frustration among team members due to the lack of move-ins.
Knowing it had to do something different, the 12 Oaks marketing and sales teams sought a streamlined method for segmenting leads and a more modern approach to their digital marketing efforts overall—an approach that would delight prospects and help nudge more of them into true customers.
Enter Senior Living SMART: https://seniorlivingsmart.com/wp-content/uploads/2021/05/SLS-12OaksCaseStudy521.pdf
Thriving Despite a Pandemic with 133% Sales-Qualified Lead Growth
Since 2015, Senior Living SMART has worked with Vitality Living—a premier provider of independent living, assisted living, and memory care—to build out Vitality’s digital ecosystem.
We’ve created compelling content for various buyer personas and developed an unparalleled website experience. By adding specific web functionality and features like live chat, pop-up CTAs, and interactive surveys, we’ve been able to convert more website visitors into leads. In addition, we’ve managed a paid media strategy, optimized the website for search engines, and implemented lead-nurturing email workflows for those leads who download content assets.
Sounds like a solid digital marketing strategy, right? But what happens when there’s a pandemic and the world comes to a grinding halt? Should marketing pause as well? This was the question Vitality faced back in March of 2020: https://seniorlivingsmart.com/wp-content/uploads/2021/05/SLS-VitalityCaseStudy521.pdf
Contact Details
Founded: 2012
No. of Employees: 11-50
Phone:
8886209832
Contact Name: Andrea Catizone
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Categories & Services
- Advertising
- Branding
- Content Marketing
- Digital Marketing
- Display Advertising
- Email Marketing
- Graphic Design
- Inbound Marketing
- Local Listings/Citations
- Local SEO
- Marketing Automation
- Marketing Strategy & Consultancy
- PPC
- Public Relations
- Reputation Management
- SEO
- Social Media Marketing
- Website Design
- Website Development
Case Studies
Lead Conversions Quadruple After Embracing Inbound Methodology & Marketing Autom
Based in Dallas, 12 Oaks Senior Living brings over thirty years of industry experience to clients by providing exceptional third-party management and operation services to its senior living communities.
12 Oaks’ industry success isn’t without challenges, however, especially when it comes to digital marketing. One of the biggest challenges? Its website. How do you maintain a consistent brand identity throughout an entire site (and across multiple communities) while also delivering unique experiences that get prospective buyers to convert? And how do you entice early-stage leads to come back?
Speaking of leads . . . lead management was another challenging area. 12 Oaks had been diligently using a CRM. The problem? There wasn’t an easy way to identify high-intent leads vs. “not ready yet” leads. So, in essence, all leads were being treated the same, which often resulted in frustration among team members due to the lack of move-ins.
Knowing it had to do something different, the 12 Oaks marketing and sales teams sought a streamlined method for segmenting leads and a more modern approach to their digital marketing efforts overall—an approach that would delight prospects and help nudge more of them into true customers.
Enter Senior Living SMART: https://seniorlivingsmart.com/wp-content/uploads/2021/05/SLS-12OaksCaseStudy521.pdf
Thriving Despite a Pandemic with 133% Sales-Qualified Lead Growth
Since 2015, Senior Living SMART has worked with Vitality Living—a premier provider of independent living, assisted living, and memory care—to build out Vitality’s digital ecosystem.
We’ve created compelling content for various buyer personas and developed an unparalleled website experience. By adding specific web functionality and features like live chat, pop-up CTAs, and interactive surveys, we’ve been able to convert more website visitors into leads. In addition, we’ve managed a paid media strategy, optimized the website for search engines, and implemented lead-nurturing email workflows for those leads who download content assets.
Sounds like a solid digital marketing strategy, right? But what happens when there’s a pandemic and the world comes to a grinding halt? Should marketing pause as well? This was the question Vitality faced back in March of 2020: https://seniorlivingsmart.com/wp-content/uploads/2021/05/SLS-VitalityCaseStudy521.pdf
Clients
Vitality Senior Living
Vitality Living is a premier provider of independent living, assisted living, and memory care. Our mission is to create vibrant communities where residents, families and team members can be themselves, live purposefully, and experience a profound sense of belonging. Our vision is to create vibrant communities where RESIDENTS thrive, FAMILIES engage, and TEAM MEMBERS are proud to work.
12 Oaks Senior Living
12 Oaks Senior Living is a full-service senior living company specializing in life for Seniors! Based in Dallas, Texas, 12 Oaks Senior Living provides highly effective and exceptional third party management and operation services of senior living communities. Our clients/owners receive all of the customary services provided by traditional third party managers in our industry, along with the many distinct and competitive advantages that only 12 Oaks has to offer.
JEA Senior Living
We are JEA Senior Living. A premier, progressive senior living management company with over 35 years of experience, operating over 40 communities in more than 18 states across the U.S.
With services from independent living, assisted living, and even specialized memory care, our community care teams manage all levels of care, allowing our residents to age in place. Our approach of honoring aging provides our resident families with peace of mind and instills confidence in trusting us with their loved one’s care.
Our legacy started 35-years ago when our founder lost his own mother to Alzheimer’s disease. His discovery of the dearth of specialized dementia care options led him to develop a better care solution. Building his first dedicated memory care community in Tumwater, WA. This community would be the first in a portfolio of successful senior living communities nationwide, catering to individuals with memory loss through exceptional care, personalization, and engagement.
Senior Star
The Collection by Senior Star is a group of senior living communities that are both owned and operated by Senior Star. These communities combine exceptional service with highly sought after amenities, a thriving lifestyle, and customized care. Take a look at what these unique communities have to offer.
Thrive Senior Living
Thrive is built upon the idea that older adults are one of the world’s most valuable resources. They are people with a host of abilities. Their lives were refined by a Depression, wars, and raising teenagers. Here they tell their stories, build new friendships and engage in other challenging pursuits. We believe they have earned the right to enjoy this season of life to its fullest.
Thrive is more than a company that builds living facilities. In fact, around here, we refer to facilities as ‘the f word’. We build communities where older adults come to live. That’s the Thrive way.
Industries
Marketing/Advertising/Sales
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