The Yaffe Group

The Yaffe Group is an independent, full-service brand consulting, marketing & communications agency built on creating results for our clients. The Yaffe Group is one of the Detroit area's most respected independent, full-service brand consulting, marketing & communications agencies. Our clients are leaders in many categories including retail, manufacturing, automotive, education, government and the non-profit sector. One of The Yaffe Group's core areas of concentration is providing strategically focused, data driven results to our clients. Our breadth of experience encompasses research and strategic planning, creative development, branding, media planning and placement of all traditional and digital channels, turn-key management and execution in social channels, culture assessment and organizational learning, recruitment and retention issues, capital campaigns, bond and annexation issues - and beyond. A Total Integrated SolutionThe Yaffe Group's capabilities expand beyond marketing and advertising. We offer a total integrated business solution, offering the disciplines that meet our client's evolving needs. Through our Yaffe Group network, we also offer our clients turn-key centralized management of: Busienss Research Human Resources and Culture initiatives targeting internal and external Public Full production Comprehensive printing Trade Show/Special events One of our most exciting and innovative companies under The Yaffe Group umbrella is Yaffe PeopleLink powered by IBM Watson. Our clients have a distinct business advantage with the integrated suite of data-based customer relationship services offered in PeopleLink. The engine that drives PeopleLink is Humanalytics, the sweet spot between data analytics, predictive modeling, strategic insight and results-based creative for both traditional and digital communication. Our success is based on our approach. Today, The Yaffe Group is a culture of positive, impactful performance. We are brand stewards who give our clients a total integrated solution. We use our strategic and creative muscle to help companies find their soul, authenticity and express that in actions as well as communications. We believe in nothing less than meeting our client partner's needs and exceeding their expectations.