Titan Web Agency

A dental office was taking on a new partner. They were going through a rebranding that included a new logo, website, url, etc. They didn’t feel their existing dental marketing strategy was sufficient to support two dentists. They were not impressed with the results or pro activeness of their existing provider. They wanted a ‘partner’ and not simply a vendor. Results: Within 3 months, the client had over a dozen page 1 rankings in an extremely competitive market. This was with a brand new website, and a brand new domain. The client now receives 50-70 incoming leads for new patients per month (which we track for them), a dramatic increase from their previous vendor. (Who, not surprisingly, did not provide any tracking of leads. I wonder why? ) How we did it: 1. Brandable, memorable logo 2. Website redesigned with user experience in mind 3. Obtained industry relevant business directory listings and press, & authoritative backlinks 4. Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them. 5. Created a review funnel so they could more than double their new patient reviews.

Two major issues existed. First, the dentist was using a national company to market his dental practice and was getting no discernable results. He didn’t know what, if anything they were doing, incoming leads weren’t tracked, and rankings for his main keywords were nowhere to be found. The other half of the equation was that he purchased this practice and was considering a rebrand, but wasn’t sure how that would impact his practice long term. And, he didn’t know how to go about it in the event that he decided to do it. Results: The client now ranks in the top 3 for all his major keywords, and is getting 40-50 leads per month from the internet, a great contrast to his previous 5-10 before we started working together. How we did it: 1. Rebranded his dental office 2. Created a new, easily recognizable new dental practice name 3. Competition analysis 4. Local Listing audit, and update with new information 5. Google My Business Page optimization & review funnel 6. Redesigned, SEO optimized website 7. Determined his ideal patients, and created text as appropriate for his website 8. Subscribed to a service to push out their local SEO information to the data aggregators. 9. Keyword analysis to determine what search terms were driving traffic and optimized the website for those search terms as appropriate. 10. Extensive competitor research to see what others in the market were doing to market their practices. 11. As usual, installed tracking and analytics software to measure results.