Umault

We help brands with complex offerings to simplify their sales message and gain more customers. You're not selling the newest sneaker, or the latest hot consumer tech product. You're marketing the importance of city planning, cloud migration solutions, or digital supply networks. Creative agencies never take the time to understand what you do and make you amazing content. We're different. We can strategize, ideate and create amazing creative video content for your brand. You know you have a great product or service. But you struggle with how to talk about it. You're not selling cupcakes or sneakers. You're selling complex products or difficult-to-explain services. We get it. Umault has solved the messaging puzzle for many hard-to-explain products and services. We do it by using a proven process that distills your sales message down to its essence. What are you really doing for your customers? Your prospects are craving relevant and engaging sales content. And there's nothing more engaging than a compelling video. Video strategyYour video has a job to do. It has to inform, delight, inspire and convince your target audience to do something. This could be buying into your product or service, or embracing your mission. Our strategic process uncovers valuable insights about your audience, competition, and marketplace. We'll use these insights to plan a video strategy and later, a creative solution that can get you to your goal. Reach your goalWhat happens if you blindfold the best archer in the world? He or she will miss the target 100% of the time! Before diving into strategy we must understand your goal. Not only will we strive to understand it, we'll challenge it. We'll bring our technical experience and marketing perspective to help shape early-stage visioning so that there are fewer guesses and missteps later. Be true to your brandWhat makes your brand special? What adjectives and emotions surround your brand? We want to know it all. It's from this understanding that we can deliver a strategy that's loyal to your company's vibe. Outsmart the competition"Go where they ain't" is our motto. We're big fans of sticking out and being different. We do this by conducting surveillance on your competition using our unmarked van. (Just kidding!) For real, we research the competition's messaging and see what they're saying. From there, we develop messaging that makes the case for why you're better. Delight your audienceWho are they? What do they want? What do they think of your brand? We'll work to explore these questions, and more, to uncover true insight that may surprise you. Now that we have the full picture, we develop a clever strategy that gets you to your goal. It may be totally different than you expected but hey, that's why you hired us! Creative video contentNow that we have the strategy, it's off to the races with our creatives. This entails concepts, scripts and all the stuff Don Draper would be proud of (minus the smoking). The idea here is to be bold. Prospects don't want normal, they want interesting. And yes, even your product or service deserves an entertaining video. Think about it, when was the last time you wanted to watch something boring? Yup, didn't think so. Your prospects don't want to either! The good news is because we have a clear strategy, we can take calculated risks with the creative so we stand out. Choose your own adventureWe typically work up 2-3 concepts, all revolving around the strategy we've developed. Each concept can get you to the goal in a different way. One may be silly while another may be heartfelt. What they'll all have in common is they stay loyal to your brand and target customer. ScriptingOnce you choose a concept, we get to work scripting and fleshing out the idea visually. This could include storyboards or mood boards too. The idea is to make the video on paper before we make it in real life. Why? Because spending the time upfront to ensure an idea is perfect for your brand saves time (and money!) when we get to the production phase. By doing the hard work of strategy and creative, we'll increase our chances the video will do the trick.