UPBrand Collaborative

Brand strategy, naming & identity design, creative concept development, digital & social marketing, advertising (all media), video/broadcast, collateral and packaging design, customer experience design. UPBrand is a member of Nitrous Effect, a unique collaboration of independent agencies that come together to solve complex marcomm challenges through a range of strategies and tactics from branding, advertising and digital to experiential, mobile and employee engagement. Expertise in the following categories: franchise/distributed multi-unit businesses, spirits/beverage, consumer products, electronics. education, non-profit, healthcare, civic organizations, technology, hospitality, entertainment, pet care, footwear/fashion, B2B, startups/ entrepreneurialism UPBrand is a results agency. We leverage a wide range of strategy-driven creative services and a positive, collaborative culture to help achieve the outcomes our clients need. We're passionate about helping brands understand and own their authentic position in the marketplace. We fully embrace the notion that our best inventions are born out of the right information. So, we believe in the power of research to drive strategy, which in turn inspires creativity. That is how we fervently approach our work: by confirming strategy first, then releasing the hounds of inventiveness. UPBrand is a team of inventors AND makers. We don't stop at the idea and leave it to someone else to execute. We bring our ideas and your brand story to life in whatever medium or platform works best foryou. This can include print, digital, social and video, or as in most cases, all of the above. In today's marketplace, message integration is everything. No single touchpoint will do. We believe that crafting the right story for the right audience at the perfect moment is critical. Only a well-orchestrated team with strong leadership and cutting-edge capabilities will be able to execute an idea or strategy across all relevant platforms. Our membership in the Nitrous Effect agency collective enables us to scale quickly in order to provide additional services to clients with especially complex marcomm challenges, efficiently through one point of contact - from branding, advertising and digital to experiential, mobile and employee engagement.