Watson Creative

After a very competitive RFP process, we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage. The research, insights, positioning, and design that Watson delivered have exceeded our expectations. Not only does the work encompass a wide range of personalities, wine styles and regions, but it does so in a way that establishes Oregon’s “True Character” as the campaignable standard guiding Oregon’s wine community long into the future.

I had a consultation with Watson Creative agency regarding the promotion of a non-profit organization in the United States, and I must say that the expert recommendations we received were invaluable. The agency provided us with valuable insights on how to reach our target audience effectively and helped us to undrestand how to create a robust marketing strategy.

Watson has been a key strategic partner for us on the creative and brand side since the beginning. We've worked with various members across the team and every member of their staff brings excellence and authentic passion to what they do. They have consistently delivered an end product that excites our customers, adding special creative touches along the way so that the results really sing. The way they're able to translate our vision and mission into deliverables across each project has been a weight off our shoulders. Not every creative agency is able to understand the nuances of our industry and we've been so impressed with the time team Watson has taken to really get to know our industry in homebuilding. We've worked with Watson on deliverables such as high level creative direction, but also getting into the nitty gritty of developing content around our warranty program. This was a huge task and they matched us with exactly the right team members to bring it to life who truly cared about getting it right. They're great friends as much as they are our business partners. We highly recommend partnering with Watson Creative.

Insightful, thoughtful, and talented team of professionals that greatly consider and deeply care about their clients' goals and businesses. Excellent client management, creative energy, and a true team approach set Watson Creative apart from the endless sea of branding and advertising agencies out there!

"Matt's company has been working with us for years from an agency perspective. He's also been on our board at the Oregon Ballet Theatre for years. He is now the Vice Chair. Watson Creative has been a key partner in our success. Their design work is top-notch, and they are always willing to go the extra mile to ensure our satisfaction. They are a pleasure to work with, and I highly recommend them to anyone in need of creative services."

When we engaged Watson to help us rebrand, we knew it was going to be a challenging process. We had a long-standing reputation as a respected law firm in Portland, but we wanted our brand to reflect our unique culture and the innovative approach we bring to our clients. Watson's team was thorough and thoughtful throughout the entire process, from primary research interviews with our team to the final custom, hand-drawn identity system. The end result was a brand that not only represents who we are as a firm but also sets us apart from our competitors. We continue to receive compliments on our branding years later, and we credit Watson for helping us achieve that success.