Words At Work

Content marketing agency with offices in Minneapolis and Atlanta. Focus on B2B marketing and hold experience in B2C. Largest clients served for more than 25 years. Leverage content to drive brands, messaging, PR, social media, websites, digital and other go-to-market strategies. Well versed in complex communications for technology, healthcare, supply chain logistics, financial services and manufacturing industries. Experts in sales enablement. Best combination of strategy, execution and cost. We believe that content driven strategy and creative ignites the most unique and successful brands, positions a high level of thought leadership, delivers successful demand generation programs and is the key value of websites and digital marketing. Our commercial focus delivers a deep understanding of global markets and the buyers journey through: Current & Relevant Market Activity & Economics Global Audiences & Segmentation Customer, Channel Partner, Supplier, Carrier, Other Audience Personas Value Propositions & Differentiators Global Competition - Direct & Indirect Technology Platforms & Emerging Digital Ecosystems We are unique at commercial story telling for complex industries: Cloud Platforms, Digital Ecosystems, Digital Business Internet of Things (IoT) Security & Enablement Digital Security - High-Assurance Enterprise & Government Healthcare - Cancer Treatment, Diagnostic Imaging Financial - Investment, Banking, Payment Networks Supply Chain, Transportation & Logistics We deliver content marketing through an active voice story telling strategy that focuses on original thoughts versus curated, already told information. Keys to engaging audience can be subtle: Active voice: Sounds energetic, engaged - passive voice drags Audience first: Meet them where they are, then pull in to story Economy of language: Extra words hurt the story Avoid clichés: They make all brands sound the same Consistent but not repetitive: Simple repetition drives disinterest We believe in metrics driven marketing to engage business leaders and demonstrate ROI, continuous improvement and sound strategic decision making. What Words At Work? LEADER IN: Global marketplace knowledge Marketing & brand strategy Lead generation strategy Commercial writing, messaging & active voice content development Creative &digital design Execution & activation Competitive assessment Analytics, metrics and driving ROI Growth Mindset: Our mindset is one of unrealized growth potential. We apply that mindset to all we do for customers in that we haven't yet realized our potential in strategy, creative, execution and ROI. This mindset keeps us on a continual path of improvement, optimization and satisfaction in how we serve customers and strive for the highest growth potential for their goals and business outcomes.