YEAH! Local

The Problem After working with two other SEO companies and no results the dentist was skeptical. They were only getting 20 new patients a month and needed it to increase to 60 new patients. Potential new patients could not find them on the Google Maps 3 Pack or in Organic Search in the top 3. They deliver the best dental experience in Midtown Atlanta but just needed to be found online. The Solution We performed a full site audit and remedied overlooked optimizations made by the previous SEO company. Extensive keyword research revealed search terms they were not optimized for. We fixed the website’s title and descriptions with these keywords so Google understood what the pages were about. We also started guest post outreach for backlink building to increase trust in Google eyes. Within months new patient phone calls increased drastically and YTD we have generated over 3769 new patient calls to the practice. The Value We’re proud to report the client states working with YEAH! Local accounts for an increase in monthly new patients from 20 to 60 creating a 2710% ROI from SEO within the last year. The client has discontinued all other marketing channels and allocates the entire marketing budget on SEO to generate new patients.

Company Goals This dental practice had never advertised on Google Ads before, and they wanted to see if PPC could help them gain more patients. With an Average Customer LTV of $8,000 and an Average Closing Rate of 15-25%, the client expressed a desire to achieve a Target CPL of $400. The Build While there was no existing data in this account, our extensive experience in the dental industry allowed us to put together a thorough campaign. We were able to pool together the data we’ve gathered from similar dental practices in order to target the highest-quality keywords while simultaneously excluding search terms that never convert well for dentists. After customizing the keywords to match the specific location, services, and hours, we then put together some copy that highlighted what was unique about the dental practice. Launch & Optimization Our experience working with other dental practices really paid off with this account, as we were able to obtain immediate results and quickly optimize the account in order to increase conversions while simultaneously decreasing the cost/conv. In fact, the numbers here are a little misleading, as we were actually able to obtain way more leads than Google was able to track. The reason for this discrepancy is that Google does not currently record call conversions that come from location extensions. In the case of this account, 40% of our leads came from location extensions, so we had to formulate a suitable way of reporting our success to the client. The way we did was this to provide a detailed call-log of every phone call that the client received through Google Ads, which was a solution that the client was very happy with. Outcome During the month of January, we were able to achieve 74 leads with a CPL of $17.94 (well below the initial Target CPL of $400) and the client was so pumped about these results that they expressed a desire to explore other PPC advertising platforms.