Finding the right PPC agency in Oakland can be a fairly tricky task. There are dozens of agencies out there all offering slightly different services. That’s why it’s important to take a methodical and thorough approach to choosing the right company to work with. Ask them how they'll measure the success of your campaign, and try not to be blinded by irrelevant measurements such as impressions or clicks. It’s likely that your main metric should be the number of sales (conversions) that you make, or enquiries that you receive. A good Oakland PPC company will choose metrics that are useful to your business and will help you to grow. More so, they'll want to retain your business for the long term.