Trained for local search
This isn’t just a generic GPT; we’ve built this from the ground up to make something truly tailored to local search.
AI Overviews and tools like ChatGPT are reshaping how customers discover local businesses. We’re building AI tools to help you turn complex SEO data into confident actions that grow your presence.
New AI-powered search experiences mean people explore differently
From conversational search and AI Overviews to multimodal assistants, the way customers discover businesses is changing.
What worked before won’t always work tomorrow
Ranking signals, content needs, and visibility rules are shifting as AI tools shape the customer journey.
People don’t need more data. They need direction
Time is short. Expectations are high. People want help to cut through the noise and turn insight into action.
Think of it as your built-in local search expert. It blends 16 years of hands-on local SEO experience with smart AI and real search data to show you what’s working, what needs attention, and what to do next with your local SEO. So you can take action with confidence and get better results, faster.
This isn’t just a generic GPT; we’ve built this from the ground up to make something truly tailored to local search.
Every insight is backed by thousands of successful local campaigns across every industry and location.
As search evolves, so does BrightLocal Brain. It learns in real time, so your strategy stays one step ahead.
BrightLocal Brain is here to make local SEO feel simpler, faster, and more focused.
Automate repetitive SEO tasks and reporting. Save up to 4 hours a day on interpreting reports and more time winning customers.
No more guessing what to do next. Get plain-language recommendations ordered by impact, so you know exactly where to focus your time.
Every recommendation is backed by 16 years of local SEO expertise and real performance data, so you can act with confidence.
As AI Overviews and conversational search reshape discovery, you’ll have the tools to adapt and maintain visibility.
 NOW |  NEXT (EARLY 2026) |  LATER (2026–27) |
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| BrightLocal Anywhere (MCP) Connect BrightLocal data to ChatGPT, Claude, and other AI tools. Available to selected customers (wider access from January 2026). | AI insights & recommendations Analyzes your profiles, local presence, and competition, then provides simple, prioritized actions based on the findings. | AI visibility optimization Track your presence in Google AI Overviews and ChatGPT search. See your visibility, sentiment, and share of voice, plus clear actions to improve. |
| AI chat assistant A conversational AI that understands your BrightLocal account data so you can ask questions and get clear, actionable answers instantly. |
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| 360° location intelligence Complete local SEO view, including website audits, keyword research, backlinks, and Search Console data, all analyzed by BrightLocal Brain in one place. |
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| Industry benchmarking Compare against thousands of similar businesses. See how you rank on key metrics and get recommendations to match top performers. |
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| Multi-location management Automated performance rollups across all locations with trend analysis and alerts so you can spot issues and opportunities instantly at scale. |
Ask your data anything
Pull live ranking, review, and citation insights directly from your AI tool.
Fit into your workflow
No need to log into BrightLocal; everything happens in your AI tool.
Take action directly
Trigger actions like checking performance or summarizing reviews.
Who's it for? Agencies, SEOs, and advanced users who want BrightLocal insights seamlessly integrated into their daily AI workflows.
See what matters most
Get clear insights on missed citations, visibility gaps, and review trends.
Know what to do next
Receive actions to take, prioritized by speed, ease, and impact.
Plain English, no jargon
Turn complex SEO data into confident, understandable recommendations.
Who's it for? Business owners and agencies who want to spend less time interpreting data and more time taking action on what will actually move the needle.
Track your presence in Google AI Overviews and ChatGPT search. See your visibility, sentiment, and share of voice with clear actions on how to improve.
A conversational AI that understands your BrightLocal account data so you can ask questions and get clear, actionable answers instantly.
Complete local SEO view, including website audits, keyword research, backlinks, and Search Console data, all analyzed by BrightLocal Brain in one place.
Automated performance rollups across all locations with trend analysis and alerts. Spot issues and opportunities instantly at scale.
Compare against thousands of similar businesses. See how you rank on key metrics and get recommendations to match top performers.
Priority access
Be among the first to experience new AI features.
Direct input
Your feedback could directly shape our product.
Free access
Included in your existing account at no extra cost.
Contact our Customer Support team to request access to BrightLocal Labs.
Sign up for our newsletter to stay updated on new AI features and product launches
Early access to new AI features via BrightLocal Labs is completely free during the beta period.
No cost to try it out
Core AI features will be included in our Manage, Grow, and Custom plans. Grow plans offer the broadest AI coverage.
Built into your plan
We’ll share full pricing and plan details well ahead of each launch. No surprises, ever.
Always know what’s included