Ever reported local business online performance using data from across the Google suite and found major discrepancies? Here contributor Gyi Tsakalakis takes a look at how reliable this data is, and how SEOs can safeguard against inaccurate reporting. For local businesses, Google My Business (GMB) just might be the single most valuable online marketing tool.… Read More

In his first guest post for BrightLocal, Gyi Tsakalakis settles a long-standing SEO argument once and for all, and digs into a case study that holds some surprises for fans of authority metrics. TL;DR: It’s Quality There was once a time that “build all the links” was a mantra for success. But those days are… Read More