Kayla Matthews writes about advertising and marketing technologies and strategies for publications like Contently, Marketing Dive, Inc.com and DMNews. To read more from Kayla, you can visit her personal tech blog, Productivity Bytes
What is brand identity? First and foremost, a brand identity is how your company presents itself to customers. Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most… Read More
Kayla MatthewsBy Kayla Matthews on March 13th, 2020Kayla MatthewsTo stay ahead of the competition in Local Search, you need to keep on top of the the ever-changing trends, understand how you can get involved, and learn what to look out for. Here Contributor Kayla Matthews breaks down the top six trends all local business owners and marketers should be aware of in 2019. … Read More
Kayla MatthewsBy Kayla Matthews on June 4th, 2019Kayla MatthewsThe power of video is stronger than ever, so now is the time to start incorporating this into your local marketing strategy if you haven’t already. With video at the heart of people’s decision making, whether consciously or not, it’s time to capitalize on this phenomenon to convert your local customers. Kayla Matthews shares her… Read More
Kayla MatthewsBy Kayla Matthews on March 13th, 2019Kayla MatthewsWe talk a great deal about SEO and online presence, but there’s a real world out there! For local businesses, visibility in the local community is crucial, and a great way to build it is through creative and well-targeted offline marketing. Here, contributor Kayla Matthews provides her six top tips for learning how these IRL… Read More
Kayla MatthewsBy Kayla Matthews on December 13th, 2018Kayla MatthewsEnd of content
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