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Mike Hawkes

Mike Hawkes

Senior Content Marketing Manager

Mike is BrightLocal's Senior Content Marketing Manager. With over eleven years of experience in digital marketing, he is responsible for devising and executing our content strategy and delivering a host of local SEO insights to our audience.

36 Articles

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News

Google I/O 2025, the Future of AI Search and New Google Business Profile Features

by Mike Hawkes

It’s the time of year when Google hosts their annual conference, Google I/O. Around this time there’s always a buzz as they make announcements, or trickle out new features, and ...

May 22nd, 2025
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Learn

How to Merge Google Business Profiles

by Mike Hawkes

Too much of a good thing could end up being bad news for your business, especially when it comes to Google Business listings. Multiple Google Business Profiles for the same ...

May 20th, 2025
6 min read time
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News

Local RankFlux V2: Your Personal Local Algorithm Update Early-warning System

by Mike Hawkes

Your local rankings have dropped. Nightmare! Is it just you? What about your local competitors? What about your industry?! Welcome to hours of digging through forums and ranking tools to ...

April 9th, 2025
3 min read
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Learn

How to Help Clients React to a Local Algorithm Update

by Mike Hawkes

This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part 3: Retention & Growth’.  What’s ...

April 3rd, 2025
14 min read
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News

Introducing: Fully-managed Local SEO Services from BrightLocal

by Mike Hawkes

You read that right. We want to help you with your local search performance. For years, we’ve offered best-in-class white-label local SEO tools to help you track, audit, and deliver ...

April 1st, 2025
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Learn

How to Use Google Business Profile Messaging and Chat with WhatsApp and SMS

by Mike Hawkes

Google removed its original Google Business Profile (GBP) messaging feature in 2024 and replaced it with the option to chat directly with a local business via WhatsApp or SMS at ...

February 25th, 2025
7 min read
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Learn

Choosing the Best Project Management Tools for Your Agency

by Mike Hawkes

This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part Two: Processes and Workflows’. A ...

October 30th, 2024
7 min read
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Learn

Choosing the Right Marketing Agency Structure for Local SEO Client Success

by Mike Hawkes

This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter three of ‘Part Two: Processes and Workflows’. Building ...

October 17th, 2024
17 min read
Citation Builder 10 new countries
News

New: Citation Builder Launching in 10 New Countries

by Mike Hawkes

Since we launched Citation Builder back in 2009, it’s gone from strength to strength. When BrightLocal first started building citations, things were a little different. We only built them on ...

September 5th, 2024
2 min read
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Resources

The Best Listings Management Solutions Compared

by Mike Hawkes

Have you ever thought your local business had just one storefront? Think again. It has dozens. Today’s consumers scour multiple platforms and resources for local business information. They use those ...

August 21st, 2024
14 min read
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Learn

Google Maps Pin Moving Scam: What It Is and How to Fix It

by Mike Hawkes

A black hat local SEO technique involving moving Google Maps pins causes chaos for local businesses. For consumers, few things are as annoying as heading to a business location only ...

August 1st, 2024
3 mins read
Top Citation Tools and Services Compared
Resources

Top Citation Building Services Compared: Moz, BrightLocal, Semrush, Whitespark, and more

by Mike Hawkes

Local citations are a key foundation of local SEO success. The problem is there are just so many providers, so you may well find yourself questioning, ‘Which local citation service ...

May 8th, 2024
18 min read
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