Improved White Label Email Reporting

Improved White Label Email Reporting
Key Features of this update:
  • Simplified white-label email system
  • Email alerts easy to brand with your logo & colors
  • Remove all BrightLocal branding & colors
  • Emails sent from generic domain - 'Local Marketing Reports'
  • White-Label emails available to customers on Multi-Biz & SEO Pro Package

We are excited to announce a major update to our White Label email service*.

The new and improved White Label emails feature means that you can send emails direct to clients completely free from any BrightLocal branding and with your logo and customized text included.

Send clients customized report emails

Your clients can receive emails branded with your own logo, colors & a custom email signature.

White label reporting feature
Send bespoke emails to clients

Emails are sent from our unbranded External URL service – – and don’t contain any mention of BrightLocal.

White Label emails were available previously, but our customers were required to create an account on 3rd party service – – in order to handle email delivery*. Today’s update means that this barrier has been removed.

  • For customers who want emails to come from their own domain, you will still need to set up a PostMarkApp account and follow the steps listed here.

Setting up White Label emails

It’s easy to set up White Label emails. If you already have a White Label profile set up, just follow these simple instructions: (if you don’t then see below)

Improved White Label Email Reporting
Customize your email settings
  • Login to BrightLocal
  • Go to “White-Label Profiles
  • Select “Edit Profile
  • Go to “Email Settings” tab



Email signature in White Label Email Reporting
Customize your email signiture

Here you’ll see a number of options that can be applied to your email, such as your brand logo, colors and email signature:

  • Select your logo
  • Select your text

These emails will now be sent from and all mention of BrightLocal is stripped off.




Creating White Label Profiles

If you haven’t already set up a ‘White-Label Profiles’, you can use these in order to customize your reports with your own branding.

You can upload your logo, change font colours and add additional wording/text to your reports. For SEOs who provide white-label services you can create multiple white-label profiles with different logos & colours.

Simply log in to your account, go to “White-Label Profiles” and click on “Add White Label Profile”.

We hope these new features make Brightlocal even more useful for you. Please let us know if you have any questions or feedback for us.

*White Label reports & emails are available to customers on Multi-Business & SEO Pro packages – they are not available to customers on our Single Biz package


Ross Marchant
About the author
Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.