How a marketing agency uses reputation management to grow leads for its clients

About Accelerate Marketing

“We get your phone to ring”

That’s the mission of Accelerate Marketing — a digital marketing agency that helps SMBs and franchise businesses improve their local search visibility and reputation.

Being focused on a single KPI — increasing the number of qualified phone leads — allows Accelerate Marketing to deliver services that really move the needle. Accelerate’s services range from increasing local search visibility and generating online reviews, through to client education on how to gather and act on customer feedback.

In that sense, Accelerate Marketing does much more than increasing leads. Accelerate Marketing empowers its clients to manage their online reputation and embrace feedback to improve their customer service.

Accelerate Marketing specializes in reputation management services for SMBs, multi-location businesses, and franchises. Its clients include McGrath, Prudential Real Estate, Professionals Franchise, and Stanton Optical.
Ryan Steinolfson
“I have used four different reputation systems over the last 10 years since I started my digital marketing agency, and I can tell you that the BrightLocal’s Reputation Manager tool does everything that all the other systems do and more.”
Ryan Steinolfson, CEO, Accelerate Marketing

The Challenge

When businesses come to Accelerate Marketing, it’s often because they’re not being found in local search, and when they are being found, they’re being overlooked due to a bad reputation or too few reviews.

Often local businesses can view it slightly backwards. They want higher rankings and they see more reviews as a way to achieve that. When in reality, higher rankings should be seen as one of many benefits of maintaining a strong online reputation.

More reviews and a stronger reputation doesn’t just increase the chances of ranking higher, it helps builds trust and helps the customer with their research, which in turn increases engagement, click-through rates, and ultimately, leads and sales.

Accelerate Marketing’s previous reputation management system caused a lot of frustrations, which were felt by Operations Manager, Crystal Horton far too often:

“The previous system we used broke down a lot, wasn’t easy to use, and cost the company more time and money. We had huge customer support issues all the time, which delayed our results and never resulted in a consistent outcome”.

The Solution

For Accelerate Marketing, BrightLocal was the perfect solution to approve its processes and show the ROI of its efforts. Using Reputation Manager, Accelerate Marketing is able to quickly understand the online reputation of a client, including:

  • How many reviews they’ve received
  • Which review sites customers leave reviews on
  • The average star rating on each site
  • How their reputation compares to competitors

From here, Accelerate Marketing are able to build a review generation strategy that focuses on the areas that will help its clients improve their local SEO performance and generate more leads.

Reputation Manager allows Accelerate Marketing to generate new customer reviews for their clients at scale. They simply upload a list of contacts and customers are able to easily leave feedback and reviews.

The feedback funnel in Reputation Manager helps Accelerate Marketing understand the performance of review generation campaigns and pass on each customer’s feedback. From there, clients are able to respond quickly to reviews on Google and Facebook via a client-friendly dashboard.

The Results

When it comes to showing the results, BrightLocal has every angle covered.

“We like to give our client the overall picture, showing not just the number of phone calls attributed to reviews, but how they got them” says Crystal.

“We’re now able to provide accurate details of a review campaign from beginning to end. We also show that we are meeting our clients’ KPIs of at least a 3% increase in phone calls, month after month after month.”

Using BrightLocal, Accelerate Marketing can show:

  • How many new reviews each campaign generated
  • How that impacted their average star rating and online reputation
  • Local search ranking improvements
  • Increases to organic and direct website traffic

It doesn’t end there. Accelerate Marketing also shows how their efforts are directly contributing to revenue.

Over an eight-month period, Accelerate Marketing helped a property management client generate 187 new reviews, which in turn increased organic traffic by 18% and generated $81,720 in additional annual revenue.