When businesses come to Accelerate Marketing, it’s often because they’re not being found in local search, and when they are being found, they’re being overlooked due to a bad reputation or too few reviews.
Often local businesses can view it slightly backwards. They want higher rankings and they see more reviews as a way to achieve that. When in reality, higher rankings should be seen as one of many benefits of maintaining a strong online reputation.
More reviews and a stronger reputation doesn’t just increase the chances of ranking higher, it helps builds trust and helps the customer with their research, which in turn increases engagement, click-through rates, and ultimately, leads and sales.
Accelerate Marketing’s previous reputation management system caused a lot of frustrations, which were felt by Operations Manager, Crystal Horton far too often:
“The previous system we used broke down a lot, wasn’t easy to use, and cost the company more time and money. We had huge customer support issues all the time, which delayed our results and never resulted in a consistent outcome”.