Arkansas Baptist Children & Family Ministries is an organization that provides a wide range of services, including foster, adoption, and family services, as well as mental health counseling, preschool education, and sibling foster care. The organization also offers retreats and trainings.
Yext was becoming increasingly expensive for Arkansas Baptist Children & Family Ministries, and each renewal quote would continue to climb. The Yext platform was designed more for a single, identical organization with multiple branches, like a chain of restaurants, and didn’t offer the customization needed for each of the ministry’s locations. They needed a service that could transfer all of their existing locations to a new platform where they could manage current locations and add new ones as needed.
The organization discovered BrightLocal’s Yext Replacement Service through an online search. The transparent pricing and promise of being able to add or drop locations easily were key factors in their decision to switch. Bryce Paxson says, “Our experience was very positive. The manager of our account walked us through exactly what information was needed so they could merge our accounts, and they took the rest off our hands. It was a very easy process.”
Since switching to BrightLocal, Arkansas Baptist Children & Family Ministries has experienced greater flexibility in managing its locations. The organization can now make edits as needed, which was a significant improvement over their previous service. For example, when an address for one of their locations changed, BrightLocal was able to make the update almost instantly, a process that used to take days with Yext. This has directly led to improved visibility and transparency for their customers who are looking for their physical locations.
“We’ve seen a drastic increase in flexibility and ease of editing our locations. Previously, we would wait for several days for location edits (i.e., addresses, phone numbers) to take place, which would cause a strain on our customers. With BrightLocal, we’ve made changes and have seen near immediate results, sometimes seeing the change within 15-30 minutes, says Bryce.
Moving to BrightLocal saved the organization over $6,000 annually, a 60% reduction from Yext. This has allowed the company to reallocate those funds to other areas of the business.
Bryce says: “BrightLocal has given us a breath of fresh air when it comes to managing all of our GBP locations, and we feel prepared to continue expanding our efforts towards making those locations more prominent throughout the state! We’d absolutely recommend BrightLocal to other non-profit organizations looking to expand their physical footprints through digital platforms.”
