Luca Tagliaferro is a Senior SEO Consultant who leads a five-person team at Luca Tagliaferro Consultancy. Operating remotely with virtual offices in London, the company’s mission is to “provide the best SEO to ambitious clients”. They primarily serve small and medium-sized businesses (SMEs) in the UK and the US, including franchises and startups, by solving growth problems with digital marketing.
Luca’s company took on a large dental franchise in Denver, CO, called openandaffordable.com. The client was in a phase of rapid expansion, growing from 14 locations in 2023 to 24 locations in 2025.
This growth created a significant challenge: they needed a way to increase their exposure on Google Map Packs by;
Previous solutions didn’t meet their needs because they were either too expensive, costing “$60 per location per month,” or didn’t provide the correct ranking reports. Luca was looking for a more efficient and cost-effective solution that could handle local ranking, citation building, keyword reporting, and ensure NAP (Name, Address, Phone number) consistency across all locations.
Luca was attracted to BrightLocal due to its good reputation. He now uses the platform to manage five locations per month and generate ad-hoc reports. His day-to-day work with BrightLocal involves building citations, adding new locations, sharing local ranking reports with clients, and ensuring NAP consistency.
Using BrightLocal, Luca was able to build hundreds of relevant citations for each location over a three- to six-month period. He also addressed and fixed NAP issues to ensure consistent data across all citations. In addition, his team continued to generate four- and five-star reviews for each business. He and his client also analyzed the reports together to discuss opportunities and issues.
Here’s how Luca and his team used BrightLocal to get results. They:
Using BrightLocal, Luca significantly improved the client’s local rankings. He can now see some of the new locations that had no rankings a few months ago, ranking at #1 on the Google Map Pack. For many of the locations, he can see them ranking in the top three positions, which has helped him keep everything under control.
From this:
To this:
By switching to BrightLocal, Luca achieved significant cost savings.
BrightLocal helped Luca serve his customers better. He noted the service allowed him to “manage and grow dozens of locations… without breaking the bank”. He describes his overall impression of the platform as “very good” and has already renewed his subscription.