Local Citation Building & Listing Cleanup Service

Finally, a cost-effective way to build citations…

Create a free account
Pick the sites to get listed on
Let us take care of the rest
4.8/5 Based on 1,000+ reviews on: G2,Capterra,Trustpilot
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Everything you need to supercharge your local search visibility

Build citations on key sites

Submit listings to 100+ general and industry sites in one go.

Fix listing and NAP errors

Fix NAP (name, address, and phone number) errors to avoid misinformation that confuses search engines and customers.

Remove duplicate listings

Remove duplicate listings that can harm local search performance.

Get started today Create a free account

Every month, 1,500+ businesses use BrightLocal to claim back time and drive more customers through their doors

"BrightLocal has allowed us to scale our agency without hiring the amount of people it would take to do citations for every client."
Chris Gregory - Partner, Dagmar Marketing
Chris Gregory
Partner, Dagmar Marketing
"What used to take our agency 10 hours manually, we can now do in 10 minutes with BrightLocal."
Matthew Travers - Executive Vice President, Lead to Conversion
Matthew Travers
Executive Vice President, Lead to Conversion
"Citation Builder saves our agency hours every month at a low cost. It works on all the important citation sites and the support team will fulfill all of your requests promptly."
Austin Lund - Local SEO Specialist, Big Leap
Austin Lund
Local SEO Specialist, Big Leap

Is building citations a drain on your time?

Building citations, fixing errors, and removing duplicate listings are all critical to ranking locations higher and driving more footfall.

However, doing it manually yourself is time-consuming and takes focus away from other important tasks.

02. Bulding Citations New

Traditional listing solutions too expensive?

Traditional listing solutions box you into expensive monthly subscriptions just to keep businesses listed.

Their one-size-fits-all approach doesn’t check for duplicates or consider the sites that are most important to your business.

BrightLocal offers a flexible way to manage listings and boost local search visibility:

Traditional Listing Solutions

  • Charge expensive, annual fees.

  • If you stop paying, you risk losing your listings.

  • Automated submissions can result in duplicates and errors.

  • Miss niche sites that matter most to your business.

Smart Choice

BrightLocal's Approach

  • No annual fees, pay-as-you-go.

  • Full ownership of every listing created.

  • Manual checks and fixes for duplicates and NAP errors.

  • Accurate submissions to 100s of sites in one go.

  • Coverage of niche and industry sites that drive impact and footfall for your business.


Improve your search visibility in six easy steps…

Open a free Citation Builder account
Add your business information
  • Use the simple lookup wizard to auto-populate your business details.
  • 02. Add Your Businessinformation New
    Citation Builder automatically audits existing citations and uncovers new listing opportunities
    Citations Loading
    Select which listings you want us to fix and update
  • Fix duplicates preventing you from ranking higher.
  • Clean up listing errors to keep customers happy.
  • 05. Choose New Citations New
    Choose new citations most relevant to your business
  • Submit to 100s of sites in one go.
  • Prioritize niche and industry sites most relevant to your business.
  • Expand reach with Data Aggregator Network submissions.
  • 6
    Confirm your campaign and we’ll get straight to work

  • We conduct manual checks for duplicates before new submissions.
  • We handle email verifications and transfer all listing ownership to you.
  • Get started by creating a free account today!

    From just $2 per site
    Fast turnaround
    No recurring fees

    We asked our customers ‘What do you love about Citation Builder?’
    Here’s what they had to say…

    "Takes the hassle out of having to do all the work manually."
    "I can pick citations based on my budget."
    "Saves us time by having professionals do the work."
    "Easy-to-use method of adding citations for my clients."
    "They know the ropes. Plus their pricing is very reasonable."
    "Helps ensure consistent name and address information online."
    "Reports make my agency look more professional."
    "I don't ever have to redo, fix, or correct anything—it's always perfect."
    "Makes citation building as simple and concise as possible."
    "We can rely on BrightLocal to get the listings done."
    "The cost is reasonable—the execution is rapid and elegant."
    "The fact that you organize them by domain authority is the #1 reason I use BrightLocal."
    "This tool is turnkey for updating important local directories."
    "It's a great tool to see where we are being cited or mentioned across the internet."
    "Helps me build a citation campaign with a couple of clicks."


    Manual citation submissions

    Have our expert team build citations most relevant to your business.

    $2 per site (with bulk discount)

    $3.20 per site (without bulk discount)

    Expand your reach via Data Aggregator submissions

    Get listed to 100s of sites via our connection with 5 of the largest Data Aggregator Networks.

    From just $25 per year

    All five Data Aggregator Networks $100 per year (20% saving)

    Get started
    ✔️ Create a free account ✔️ Pick the sites to get listed on ✔️ Let us take care of the rest

    On average, Citation Builder saves over 60% for those previously subscribed to subscription-based services

    Lasso Logo Full Color Rgb

    See how LassoMD saved 60% of citation expenses (and 145% of their time!) by switching to BrightLocal.


    Learn how Staylisted saved over $67,000 on Citation Management by switching to BrightLocal.

    Blue Corona

    Discover how Blue Corona saved 775 hours and reduced annual citation spend by 79%.

    Still need convincing? See how we compare

    Some citation services charge per site. Others bundle many sites together for a fixed fee.

    Click and drag to scroll
    # Sites
    Bulk Discount
    Recurring Cost
    Bespoke Research
    $2/site (saving 37%)
    Moz Local
    The Hoth
    Click and drag to scroll
    No. of Aggregator Networks
    Total Cost
    Advice Local
    Moz Local
    DBA Platform

    Get started by creating a free account today!

    From just $2 per site
    Fast turnaround
    No recurring fees

    Citation Builder is available in the following countries


    United Kingdom


    New Zealand





    South Africa


    Questions you may have about Citation Builder

    How does BrightLocal differ to traditional citation services, such as Yext?

    Other than Data Aggregator Network submissions, all our citations are made direct-to-site by our own in-house team of 80+ expert listing agents. Between them, they handle over 100,000 citation submissions for 1,500+ businesses every month.

    Unlike traditional solutions, we don't:

    • Charge expensive, annual fees.
    • Hold your listings to ransom — we give you full ownership of every listing we build, we even give you the keys to them (well, the username and passwords at least).
    • Ignore duplicate listings and inaccuracies — as part of our service we offer a clean up of duplicate listings and remedy inaccuracies.
    • Offer a pre-packaged, 'one size fits all' solution — instead, we give you complete control of the sites where you are listed.
    • Miss important, niche, industry sites — we help you uncover the perfect sites for your industry or vertical.

    To find out more about the differences between BrightLocal and other citation services, read our full citation competitor comparison article.

    Which sites do you build citations on?

    You have complete control to pick from any of the 1,000+ sites that we submit to. That said, we highly recommend you include the following power-players as part of your selection: Google My Business, Bing, Apple Maps, Facebook, Yelp, TomTom, and YellowPages.

    For the rest of your selection, our Citation Builder tool helpfully orders the list of available citations for you by Domain Authority, so you can use this to guide your selection choice. It will also highlight any existing citations that require updating.

    How much does Citation Builder cost?

    Citation Builder is a pay-as-you-use service which incurs separate charges depending on what types of submissions are purchased:

    Manual submissions
    The cost is $3.20 per new listing or listing update.

    Customers can also bulk-buy Citation Builder credits for $2 per credit (1 credit = one site submitted to) at a saving of 37%.

    Bulk-buy Citation Builder credits can be purchased in blocks of 500, 1000, and 2000 credits and can be used on multiple campaigns for many Locations / Clients. Credits do not expire and can be used at any time.

    Duplicate Removal
    Duplicate Removal is an 'addon' service that customers can purchase as part of manual submissions.

    This addon is 20% of the manual submission costs.

    An example of campaign costs:

    25 Manual submissions: $80
    20% for Duplicate Removal: $16

    Total cost: $96

    Data Aggregator submissions:
    Customers can purchase one, some, or all of the Data Aggregators we submit to. Each one costs $25 per submission.

    These are the seven Data Aggregators/Networks we currently submit to and the countries they cover:

    Neustar - US
    Data Axle - US, Canada
    Foursquare - All countries
    GPS Network - All countries
    YP Network - All countries
    Locafy Network - Australia

    You can buy a bundle of five of the above Data Aggregators for $100 per submission (a saving of 20%)

    Which countries does Citation Builder work in?

    Citation Builder works in 10 countries:

    • USA
    • UK
    • Canada
    • Australia
    • South Africa
    • Netherlands (Holland)
    • Germany
    • Singapore
    • New Zealand
    • Ireland

    Which countries do Local Data Aggregators Networks work in?

    • Data Axle - US, Canada
    • Neustar - US
    • Foursquare - Australia, Canada, Germany, Ireland, Netherlands (Holland), New Zealand, Singapore, South Africa, UK, US
    • GPS Network - Australia, Canada, Germany, Ireland, Netherlands (Holland), New Zealand, Singapore, South Africa, UK, US
    • YP Network - US
    Do I need a BrightLocal subscription to use Citation Builder?


    Citation Builder is a pay-as-you-go service that's available subscription-free. You only pay for the citations that you wish to build. You can go right ahead and set up a free account here.

    What happens if I already have a BrightLocal subscription?

    If you already have a BrightLocal subscription there is no need to set up a separate Citation Builder account. You will be able to access Citation Builder straight from your dashboard.

    Are there really no recurring fees?

    That's correct. Once you've built your listings through BrightLocal they are yours to keep — forever!

    The only instances you might be required to pay additional fees are:

    If you need to make changes to your business information
    See 'What happens if I need to change details about a location'.

    To renew Data Aggregators Networks
    Whilst it's not compulsory to do so, we do advise renewing Data Aggregator Networks each year ($100/year for all five). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout their networks.

    Do I need to order Data Aggregator Networks as well as manual listings?

    There is no requirement to add Data Aggregator Networks when placing an order, however, we do recommend doing so as it allows you to claim multiple key citations quickly and easily. This rapidly expands the reach of your listings across the local search ecosystem, reaching 1,000s of directories, mobile apps, and maps around the world, at a very low cost. The charge for all five Data Aggregator Networks is just $100.

    For more information see our article 'What are Data Aggregators and how do they help local SEO".

    Am I required to renew Data Aggregator Networks each year?
    While it's not compulsory to do so, we do advise renewing Data Aggregators Networks each year ($100 for all five). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout these networks.

    What is duplicate removal?

    It's possible that over time multiple listings may have been created for your business.

    Having duplicate listings can confuse search engines, hurt local rankings, and reduce the trust that consumers have in your business.

    Traditional API solutions do not identify or fix these duplicate listings, and can also miss inaccuracies. For this reason, we strongly recommend when creating a citation campaign that you add duplicate removal to permanently fix any outstanding issues that may be present.

    What happens if I need to change details about a location?

    No problem.

    Unlike traditional API solutions, we don't charge expensive recurring fees just to hold the door open for those rare times you might need to update a listing.

    Instead, we charge a simple, one-off fee of $3.20 for each listing you need to update, and if the listing is managed through a current Data Aggregator Network subscription, there's no charge at all!

    Are there any situations in which I'd be better off choosing a traditional API solution?

    It's easiest to answer this with the following two questions:

    • Does your business move location each year?
    • Do you regularly make changes to your business information?

    If you happened to answer 'yes' to either of those questions then it’s possible that Yext or a similar provider could be a good choice for you.

    If you're a business that is regularly moving address or making changes to core business information, then a service that can push out these changes instantaneously (but charging expensive annual fees for the privilege) could well be a good option.

    We can of course facilitate any changes or updates to your business data. See 'What happens if I need to change details about a location' for full details.

    Do you offer white-labeling?

    Over 5,000 digital marketing agencies and resellers outsource their local citation building to BrightLocal.

    Our trusted and reliable service completely removes the time and expense of building citations in-house.

    And the best bit, the service, software, and reports can all be white-labeled so your agency gets to take all the credit!

    Any further questions?

    If you have any further questions that haven't been covered please take a look at our Help Center.

    Alternatively, you can contact an expert from our friendly team who will be more than happy to offer any help and advice.