The Definitive Guide to Local SEO Services
Local SEO (or local search marketing) can be a lot to get your head around even if you’re already fluent in standard SEO, but if you’re coming completely fresh to local SEO, the various completely new techniques and tools you have to learn and understand can seem very intimidating.
For this reason, it’s very common for local businesses, even those with multiple locations, to seek to outsource this part of their marketing to trusted experts in the field. And there’s certainly no shortage of those.
I’ve already written a guide to choosing the best local SEO agency or consultant for your business, but when it comes to knowing what to ask for (and understanding the disciplines available), the page you’re reading right now is where you want to be.
Why Do Businesses Need Local SEO?
If you’re here, it’s likely you already understand local SEO, but in case you’re still not sold on the potential of local search marketing, take a look at this guide to the benefits of local SEO.
Ready to dive into the top local SEO services? Let’s go…
Top Local SEO Services
1. Localizing your website
By ‘localizing’, I mean including your city, county, or region naturally throughout your site and in key parts of your website’s meta data (such as Page Titles, H1s, Meta Descriptions). This process tells search engines a lot about which local search results your website should appear in.
For multi-business locations, this means something slightly different. You won’t want to localize your main site for a specific location, so you’ll want location pages (or store pages) that are themselves localized for their areas.
Wanting to go even further? Time to look at content hubs specifically created and organized around your location pages. On these hubs, write and publish content about local events, lists of local businesses, especially because they’ll help you with…
2. Local link building
Not to be confused with your standard link building for SEO, local link building demands a lot more involvement in the local community, and unlike standard SEO, local links don’t even need to be ‘follow’ links to make a positive impact!
To boost the locational aspect of your business’s website, page, or hub, you’ll need links from local websites (community groups, church groups, even neighbourhood watch websites).
This is something larger brands will definitely need help with, as local community websites are there to prop up local, homegrown businesses rather than multinational chains.
Simply put, it’s generally easier for a truly local business to get a local link. However, with the right approach, a good local SEO agency or consultant will be able to find clever ways to get those all-powerful links, whether it be from sponsoring an event, contributing to the community, or helping out a local charity.
It should be noted that all of these practices give a great boost to your business’s standing and reputation, so it’s a win-win!
3. Claiming and managing your Google My Business listing
More and more, Google My Business is becoming central to consumers’ buying journey. Information on this platform is what shows up in the local pack, Google Maps, and local finder so it’s absolutely crucial to make sure someone is keeping it up to date for your business.
This is especially true given the features Google is including to drive engagement around the Google My Business listing itself. Things like Q&As, Google Posts, and Google Reviews all ensure that your potential customer gets all the information they need about your business before they even consider visiting your website.
Add to that the fact that Google uses a whole host of this information (including the all-important business category and sub-category) when deciding what terms to rank your business for and in which position, and you can see how local SEO isn’t a game you can play without Google My Business.