NEW FREE VIDEO COURSE: Essential Google Business Profile Tasks for Agencies

Get the lowdown on client onboarding, GBP monitoring, products and services, and more!

Thursday, September 12

8am PT - 11am ET - 4pm BST

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Local SEO for Good is back!

We’ve got 9 amazing sessions planned for you. Our speakers will present talks and panels on user behavior, cognitive science, Google Business Profile, the future of business discovery, link-building, and much more! 

You’ll receive a full day’s worth of knowledge and insights, all from the comfort of your own home. What’s not to miss? 

Our 2024 Speakers

Joy Hawkins

Joy Hawkins

Owner at Sterling Sky

Ben Fisher

Ben Fisher

VP and Founder at Steady Demand

Stefan Somborac

Stefan Somborac

Founder at Marketing Metrology

Krystal Taing

Krystal Taing

Director of Pre-sales Solutions at Uberall

Taneshaausten

Tanesha Austen

Co-Founder at Armchair Marketing

Celeste Gonzalez

Celeste Gonzalez

SEO Strategist at RicketyRoo

Claudia Tomina

Claudia Tomina

Owner at Reputation Arm

Myriamjessier

Myriam Jessier

Performance Marketing Consultant at Pragm

Elizabeth Linder

Elizabeth Linder

Director of SEO at Kick Point

Sofia Tyson

Sofia Tyson

SEO Content Editor at Juro

Oppo 33

Preeti Gupta

Founder and SEO at Packted

Dale Bertrand

Dale Bertrand

President at Fire&Spark

Claire Carlile

Claire Carlile

Host and Local SEO Expert at BrightLocal

Steve Wiideman

Steve Wiideman

Co-Founder and CEO at Wiideman

Get Involved While Making a Difference

Heart

Every ticket sale supports a variety of causes spanning the globe, each nominated by our speakers.

Sun

Tickets start at just $25, and there is an option to donate an additional amount. Whether you add an extra dollar or twenty, every bit makes a difference.

Peace

BrightLocal will also contribute to the total raised.

We’re happy to do our part too!

Buy Your Tickets

Check Out the Full Agenda

12 September

2024

Check Out the Full Agenda

Timings are displayed based on your time zone.

Download the Agenda (Eastern Time)  
4:15pm
30 mins
virtual
The Familiarity Factor: Tackle Local SEO with Cognitive Insights

What does it mean to travel like a local? It implies being familiar with the place and seeing it through the eyes of someone who lives there, experiencing the everyday life, the hidden gems, and the local hangouts. Drawing from cognitive science principles, this talk explores how to leverage familiarity to craft hyper-localized content and engage with diverse audiences. You will gain actionable insights to fine-tune your approach for each market.

Myriam Jessier
Myriam Jessier

Performance Marketing Consultant at Pragm

Fundraising for: 4.5.0. Volunteer Help
4:45pm
30 mins
virtual
User-friendly SEO: Shifting Focus from Search Engines to Your User's Needs

In her talk, Preeti will talk about building a holistic strategy that includes more than SEO. She'll encourage you to think wider than the walls of SEO, and be where your users are. She'll share how doing this can help you gain their trust, and how this strategy can shift your focus from overemphasizing Google to actually helping your users.

Preeti Gupta
Preeti Gupta

Founder and SEO at Packted

5:15pm
15 mins
Short Break
5:30pm
30 mins
virtual
Land Grab: How to win business from your local competitors with Google PPC

Google Ads is a saturated marketplace – 64.6% of users click on ads, with only the remaining 35.4% clicking on Organic results only. Fortunately, there are ways to get ahead of competitors – Tanesha gives us 5 tips to take a bigger chunk of the market share.

Tanesha Austen
Tanesha Austen

Co-Founder at Armchair Marketing

Fundraising for: NSPCC
6:00pm
45 mins
virtual
Panel - Next Level Tactics: Leveraging New and Hidden Features of Google Business Profile

Google Business Profile: We all use it. But are you utilizing every feature? Are you using best practices? In this panel, three GBP Product Experts will outline their biggest tips and tricks to find success on the platform.

Krystal Taing
Krystal Taing

Director of Pre-sales Solutions at Uberall

Fundraising for: Moms Demand Action
Stefan Somborac
Stefan Somborac

Founder at Marketing Metrology

Fundraising for: Elephant Thoughts
Claudia Tomina
Claudia Tomina

Owner at Reputation Arm

Fundraising for: Angels of Hope
6:45pm
60 mins
Long Break
7:45pm
30 mins
virtual
The Power of Cross-functional Collaboration: How Other Teams Make Us Better SEOs

How does working better with other teams supercharge your growth? In her talk, Sofia will delve into the value of working effectively with other teams, outlining common challenges we face as SEOs in typically siloed roles, and ways to overcome them.

Sofia Tyson
Sofia Tyson

SEO Content Editor at Juro

Fundraising for: Women's Aid
8:15pm
30 mins
virtual
Using User Behavior Data for a Better Search Experience

Learn how to focus on search experience optimization by using user behavior metrics from Microsoft Clarity. Work with data to better understand how users interact with your site’s content and let it inform you on how to provide a better user experience and increase conversions.

Celeste Gonzalez
Celeste Gonzalez

SEO Strategist at RicketyRoo

Fundraising for: St Jude's
8:45pm
15 mins
Short Break
9:00pm
30 mins
virtual
Does Link Building Actually Influence Local Pack Rankings?

In this session, Joy will share never-before-seen case studies that show exactly what happened to both organic and local rankings when we did nothing but link building. Spoiler alert: the results were very different. Links do not impact the organic + local algorithm the same. Joy will also break down what types of links still work and what does not. She'll address guest posts, citations, and a few others.

Joy Hawkins
Joy Hawkins

Owner at Sterling Sky

Fundraising for: I Live Again Uganda
9:30pm
30 mins
virtual
Does Your Local Visibility Have You down Bad? You Can Fix It (No, Really You Can)

In this talk, Elizabeth will share opportunities and examples for businesses trying to rank multiple GBPs. She will share tactics to improve prominence and relevance online and outline how these tactics can tie into the overall goals of a business. Users will walk away with actionable to-dos and guidance on how to prioritize where they can start and how they can get the resources or buy-in to do so.

Elizabeth Linder
Elizabeth Linder

Director of SEO at Kick Point

Fundraising for: Alzheimer Society Canada
10:00pm
30 mins
virtual
Panel - The Future of Business Discovery

SGE. No wait... AI Overviews. Reddit. Zero-click SERPs. By the time you've read this sentence, each of those things may have changed! In this panel, our group of experts will discuss the future of business discovery in today's landscape. You'll hear more about; Google's current state and its future, how users are searching away from Google, the rise of Reddit search and forums, plus how social media platforms like TikTok are transforming the way users discover businesses.

Ben Fisher
Ben Fisher

VP and Founder at Steady Demand

Fundraising for: United Way
Dale Bertrand
Dale Bertrand

President at Fire&Spark

Fundraising for: https://rosiesplace.org/
Steve Wiideman
Steve Wiideman

Co-Founder and CEO at Wiideman

Fundraising for: Wounded Warrior Project

Meet our Speakers

Joy Hawkins

Joy Hawkins

Owner at Sterling Sky

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a local SEO agency in Canada and the USA. A Google Business Profile Product Expert, public speaker, Joy is one of the leading local experts in the SEO industry. 

Connect with Joy Hawkins

Ben Fisher

Ben Fisher

VP and Founder at Steady Demand

Ben is VP and founder of Steady Demand. He helps agencies with local search services, he’s a GBP reinstatement pro and a map spam assassin. As well as this, he’s a Google Business Profile Diamond Product Expert, making him a go-to for all things local. 

Connect with Ben Fisher

Krystal Taing

Krystal Taing

Director of Pre-sales Solutions at Uberall

Krystal Taing is Director of Pre-sales Solutions at Uberall and a prolific speaker on a variety of industries, from retail to hospitality, to healthcare to finance and beyond. She has spent the better part of the last decade in SEO and e-commerce, with a focus on local search since 2014.

Connect with Krystal Taing

Stefan Somborac

Stefan Somborac

Founder at Marketing Metrology

Stefan Somborac is the founder of Marketing Metrology and a Google Business Profile Platinum Product Expert. Stefan loves working with small businesses, where the results of effective marketing are appreciated by the people who care about the business the most: its founders and owners.

Connect with Stefan Somborac

Dale Bertrand

Dale Bertrand

President at Fire&Spark

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Connect with Dale Bertrand

Tanesha Austen

Tanesha Austen

Co-Founder at Armchair Marketing

In 2016, at just 24 years old; Tanesha co-founded Armchair Marketing, taking just three months to acquire multiple well-known, international brands such as Toyota, Autotrader, Lexus and more to her PPC portfolio.

She has multiple-award winning experience in Google PPC & social media. Tanesha's experience spans 9 countries, with over 18,500 locations targeted and 3.5 million key phrases under her management.

She is also a regular speaker at some of Europe’s largest SEO & PPC events.

Connect with Tanesha Austen

Celeste Gonzalez

Celeste Gonzalez

SEO Strategist at RicketyRoo

Celeste is SEO Strategist at local SEO agency, RicketyRoo, where she is passionate about local SEO, content, and testing. She's a writer, public speaker, and judge for the 2024 Search Engine Land Awards.

Connect with Celeste Gonzalez

Claudia Tomina

Claudia Tomina

Owner at Reputation Arm

Owner of Reputation Arm, and Google Business Profile Product Expert, Claudia is passionate about local SEO. She helps businesses create their brand presence and achieve their goals with opportunities through Google. Claudia often shares new GBP feature tests and updates on X.

Connect with Claudia Tomina

Myriam Jessier

Myriam Jessier

Performance Marketing Consultant at Pragm

Myriam Jessier is a seasoned digital nomad with over 15 years of experience in SEO. They help global brands deal with tricky international SEO issues tied to multilingual countries such as Luxembourg, Canada and Switzerland. Myriam co-founded the Neurospicy Agency, a unique boutique consultancy focused on neurodiversity and how it impacts UX, marketing and accessibility.

Connect with Myriam Jessier

Elizabeth Linder

Elizabeth Linder

Director of SEO at Kick Point

Elizabeth Linder is Director of SEO at Kick Point. She manages a broad range of SEO projects, with a special focus on helping local businesses fight spam and get meaningful links. She keeps her entire team up-to-date with the ever-changing world of SEO and loves live-tweeting about local SEO conferences.

Connect with Elizabeth Linder

Sofia Tyson

Sofia Tyson

SEO Content Editor at Juro

Sofia is an experienced content writer and strategist, specializing in SEO. She has worked in content marketing in-house and agency-side. Alongside her role as an SEO Content Editor at a SaaS company, she is also the Content Strategy Lead at a charity called The 93% Club.

Connect with Sofia Tyson

Preeti Gupta

Preeti Gupta

Founder and SEO at Packted

Preeti Gupta is the founder and SEO at Packted. She helps established businesses improve their website with user-friendly SEO, including great content, great user experience, and a great brand. She also shares resources to learn SEO on her website, LinkedIn, and YouTube.

Connect with Preeti Gupta

Nominated Charities

Sponsors

Interested in sponsoring? Get in touch at [email protected] to find out more.

100% of sponsorship donations will go straight to the nominated charities.

FAQs

Will I have access to a recording after the event?

Yes. This is the same link that you will use to stream the event. After the event, you will also be sent the link to the recording. The recording will not be made public and will only be for ticket holders.

Will there be a replay?

No, but the event recording will be available to all ticket holders. So, if you miss the event, you can rewatch at a time that suits you.

Can I share the streaming link or any content outside of the event?

Because this is a paid-for charity event, the streaming link should be for ticket holders only and should not be shared widely.

Where will the money go?

The money will go to charities nominated by our speakers. These charities are listed on this event registration page for everyone to see. 100% of the funds will go to charities with an additional donation from BrightLocal. BrightLocal does not take any money from this event.

Who is the event for?

This event is for local marketers, digital marketers, and SEOs, both in-house or agency teams.

What is the refund policy?

As this is a charity event, we do not offer ticket refunds. However, if you have an exceptional circumstance, please email [email protected] to request a refund.

How do I tune into the livestream?

The event will stream via YouTube. The YouTube link will be on your ticket confirmation, and you will be emailed the access link before the event.

Can I buy tickets after the event?

Ticket sales will close on Friday, September 20. If you want to watch the event, buy your ticket before this date. From this date forward, we must collect all the funds raised from ticket sales and send the donations to the nominated charities.

Can I get discounted tickets?

Early bird tickets costing just $25 will be on sale until Friday, June 28. If you’re hoping to grab a ticket for a reduced price, make sure you take advantage of early bird tickets. We cannot offer discounted tickets after this time.

I didn't get an order confirmation / I haven't received my tickets

Please check your spam folder!

The ticket confirmation will come from '[email protected]' titled "Order complete".

Your tickets will be sent in an email titled "Your tickets for: Local SEO for Good".

Need additional help? Contact us at [email protected]