Local Search Audit

Local SEO analysis made easy

Optimize local SEO with confidence

Eliminate all guesswork (and legwork!) with superfast, automated local SEO audits that do the hard work for you.

Uncover the issues that are holding you back, and the best opportunities to improve search visibility. It’s your very own local SEO SWOT analysis.

Fine-tuned for local search

Don’t settle for incomplete insights and non-essential data.

Local Search Audit delivers the full picture so you can make informed decisions on the factors that really matter.

300+ data points analyzed in minutes


See where you rank for your most important keywords.


Get visibility on inaccurate data and missed opportunities.


Understand your reputation and see where you lack reviews.

Google Business Profile

Get benchmark performance metrics against your top ten competitors.

On-site SEO

View a detailed list of website issues that you need to prioritize.


See how your backlinks compare to the competition.

See how you stack up Get a free local SEO audit today

Instant on insights, deep on detail

Identify your biggest weak spots early, so you can resolve them quickly and get more stuff done. No head-scratching required!

Perfect for prospecting

  • Take all the credit

    Simplify reporting and pitching with customizable white-label reports and dashboards that allow you to take all the credit.

  • Deliver impact, instantly

    Impress clients and prospects with crystal clear data and insight into performance. Leverage quick wins to start making an immediate impact.

  • Generate leads without lifting a finger

    Turn your website visitors into piping-hot leads. Local Search Audit also powers Agency Lead Generator — the ultimate lead magnet for your website!

Don’t just take our word for it…

"I run the Local Search Audit for prospects and I run it periodically for my SEO clients. I really like how it gives a snapshot of the business and shows what areas need improvement."
Glennette Goodbread - Premium Web Development LLC
Glennette Goodbread
Premium Web Development LLC
"The information is easy to understand for clients and goes deep enough to give my team actionable data in a fraction of the time it would take manually."
Mike Ramsey - Nifty Marketing
Mike Ramsey
Nifty Marketing
"These reports allow me to see items I may have overlooked and quickly address them."
Stephen Hollingshead - Steve The Website Guy
Stephen Hollingshead
Steve The Website Guy

Audit local SEO and get the insights that really matter


What is a Local Search Audit?

Local Search Audit allows you to assess how well your business is optimized for local search. It will provide you with easy-to-understand insights into every aspect of your business's local visibility.

It looks at your rankings, reviews, business listings, on-page SEO, links, Google Business Profile and hundreds of other factors, then provides you with simple, actionable insights based on these data points. There are many local SEO ranking factors that you’ll want to be familiar with, and Local Search Audit allows you to understand all of them at a glance.

How do I do a local audit?

Performing a local search audit yourself could take countless hours. Our reports are fully automated and simple to set up.

Learn how to create a Local Search Audit in BrightLocal.

If you want to know more about the process, read our guide on local SEO auditing.

Can I audit my Google Business Profile?

Yes, you can! While Local Search Audit gives you a top-level view of your overall status in local search, you can also use our Google Business Profile (GBP) Audit to get a more in-depth look into the performance of your GBP listing.

Customer Reviews

"Local search audit quickly enables you to determine a SWOT analysis of a business website."
Steve Drury
Owner, Web-aviso
"I think the fact that each area of SEO is scored so that you know exactly what to work on. I can focus on the various aspects of on page SEO that require attention. Then once I rerun the report I can track the improvements or see if anything still needs work. I just really like the fact that so many metrics are contained in one place. It makes things very convenient."
Jackson Scott
Director, Green Move Removals
"This tool forms the cornerstone of both our quarterly business reviews as well as our marketing proposals. The insights it affords (with minimal setup) and the client-centric way the information is displayed give my marketing team deep technical information and a clear story to present to clients."
Graeme Gibson
Director, Digital Marketing, 123Dentist