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Best Health & Medical Online Review Sites

Best Health & Medical Online Review Sites
Key 'Takeaways' From This Post
  • 90% of consumers read less than 10 reviews before forming an opinion about a business
  • 58% of consumers say that the star rating of a business is most important
  • 84% of patients who responded to our survey use online reviews to evaluate physicians

A 5-star online reputation is one of the most powerful marketing assets a business has. Online reviews are social proof that helps consumers cut down their research time and also helps them make decisions faster and more confidently.

The growing number of online reviews and review sites (especially niche review sites that target specific industries and business types), provides benefits to consumers and the businesses that actively use reputation marketing strategies to help promote their company.

Every Business Needs Online Reviews

Online reviews are important for every business:

  • 58% of consumers say that the star rating of a business is most important
  • 90% of consumers read less than 10 reviews before forming an opinion about a business
  • 73% of consumers think that reviews older than 3 months are no longer relevant

The growing number of online reviews and review sites provide benefits to consumers and businesses that fully support reputation marketing.

Not only do reviews provide consumers with information about your company, but reviews can also increase Search Click Through Rates and Landing Page Performance. Research shows that online reviews can also impact local search rankings. All of this data is a compelling argument for why businesses should spend more time, effort and money promoting their online reputation.

Medical and Health-Related Online Review Sites Are Important to Patients

When it comes to a person’s health, learning more about the doctor or medical practitioner who will treat them is often life changing.

According to a study by the Institute of Medicine, “Most people will experience at least one diagnostic error in their lifetime, sometimes with devastating consequences.” Many of these people will go online to find out more about their illness or disease. Additionally, they will go on the Internet to research doctors and hospitals they are considering for treatment.

Software Advice recently conducted a survey about how consumers use health-related reviews:

  • 84% of patients who responded use online reviews to evaluate physicians
  • More than 77 % of patients use online reviews as their first step in finding a new doctor
  • 47% would go out-of-network for a doctor who has similar qualifications to an in-network doctor, but has more favorable reviews


Source: Software Advice
Source: Software Advice

Reviews Show Up When You Do A Google Search

There are many businesses who simply don’t want to deal with online reviews. The problem is: you can’t bury your head in the sand because Google shows your business’ reviews (whether you like it or not):

Reviews Show Up On Google
Reviews Show Up On Google

When it comes to online reviews, it’s best for businesses to be proactive  instead of reactive. That means monitoring what’s being said about your company online and responding to both positive and negative reviews.

Best Medical and Health-Related Online Review Sites

Not all review sites are equal. We’ve compiled a list of some of the best medical and health online review sites. We carefully reviewed the quality of these review sites by using the following metrics:

DA = Domain Authority (Moz)
TF = Trust Flow (Majestic)
CF = Citation Flow (Majestic)

You only want to get reviews on quality review sites — ones that show up first on Google search results.

Below you will find a list of the top health and medical-related online review sites:

Alternative Medicine / Therapy

In this section, we’ve highlighted some quality online review sites that are ideal for businesses operating in the alternative medicine or therapeutic industries.

Review Site DA Free/PaidCountry
All Bud47FreeUSA, AUS, CAN, UK
Cannabis & Marijuana Information31Free/PaidUSA
All Therapist27Free/PaidUSA
USA Massage Therapist
Alternative Medicine Practices11PaidUSA
Local Chiropractors10FreeUSA


Dental SEO and local citations for dentists is in high demand. Here we’ve listed sites that focus purely on the dental industry.

Review SiteDomain AuthorityCountryFree/Paid
Family Dental Directory58USAFree/Paid
1-800 Dentist48USAPaid
Denta Gama41ALLFree
Dr. Oogle38USAPaid
Health Soul31ALLFree/Paid
Select Braces22USA, AUS, CANFree/Paid
Dentist Find15ALLFree
Dentist Search15USAFree


Review sites for medical practitioners is our largest section and is one of the more popular categories for SEOs and medical professionals who want to improve their online reputation. In this section we’ve included review sites for doctors, clinics and general health and wellness.

Review SiteDACountryFree/Paid
Healthy Hearing61USAFree/Paid
Free Clinic Directory38USAFree
eHealth Scores35USAFree
Health Soul31ALLFree
Dialysis Finder29USAFree
Where to Find Care26USAFree
Real Patient Ratings25USAPaid
Appointment Net15USAFree
Doctor Canada12CANFree
Clinic Search10USAFree

Nursing & Care

This list of review sites focuses on firms that offer day care and senior care services.

Review SiteDACountryFree/Paid
Aging Care66USAPaid
Senior Living Directory59USAFree/Paid
Care Homes & Nursing Homes UK58UKFree/Paid
Home Health Care Agencies46USAFree
Senior Guidance38USAFree
Metro Daycare28USAPaid
Golden Reviews20USAFree


Sherry Bonelli
About the author
Sherry is the former Local Search Evangelist at BrightLocal. She led BrightLocal's Research and Content programs and championed the needs of their SEO Agency and SMB customers. Having worked in digital marketing since 1998, Sherry has a Master’s Degree in Internet Marketing along with numerous digital marketing certifications.