Key 'Takeaways' From This Post
90% of consumers read less than 10 reviews before forming an opinion about a business
58% of consumers say that the star rating of a business is most important
84% of patients who responded to our survey use online reviews to evaluate physicians
A 5-star online reputation is one of the most powerful marketing assets a business has. Online reviews are social proof that helps consumers cut down their research time and also helps them make decisions faster and more confidently.
The growing number of online reviews and review sites (especially niche review sites that target specific industries and business types), provides benefits to consumers and the businesses that actively use reputation marketing strategies to help promote their company.
Every Business Needs Online Reviews
- 58% of consumers say that the star rating of a business is most important
- 90% of consumers read less than 10 reviews before forming an opinion about a business
- 73% of consumers think that reviews older than 3 months are no longer relevant
The growing number of online reviews and review sites provide benefits to consumers and businesses that fully support reputation marketing.
Not only do reviews provide consumers with information about your company, but reviews can also increase Search Click Through Rates and Landing Page Performance. Research shows that online reviews can also impact local search rankings. All of this data is a compelling argument for why businesses should spend more time, effort and money promoting their online reputation.
Medical and Health-Related Online Review Sites Are Important to Patients
When it comes to a person’s health, learning more about the doctor or medical practitioner who will treat them is often life changing.
According to a study by the Institute of Medicine, “Most people will experience at least one diagnostic error in their lifetime, sometimes with devastating consequences.” Many of these people will go online to find out more about their illness or disease. Additionally, they will go on the Internet to research doctors and hospitals they are considering for treatment.
Software Advice recently conducted a survey about how consumers use health-related reviews:
- 84% of patients who responded use online reviews to evaluate physicians
- More than 77 % of patients use online reviews as their first step in finding a new doctor
- 47% would go out-of-network for a doctor who has similar qualifications to an in-network doctor, but has more favorable reviews
Reviews Show Up When You Do A Google Search
There are many businesses who simply don’t want to deal with online reviews. The problem is: you can’t bury your head in the sand because Google shows your business’ reviews (whether you like it or not):
When it comes to online reviews, it’s best for businesses to be proactive instead of reactive. That means monitoring what’s being said about your company online and responding to both positive and negative reviews.
Best Medical and Health-Related Online Review Sites
Not all review sites are equal. We’ve compiled a list of some of the best medical and health online review sites. We carefully reviewed the quality of these review sites by using the following metrics:
DA = Domain Authority (Moz)
TF = Trust Flow (Majestic)
CF = Citation Flow (Majestic)
You only want to get reviews on quality review sites — ones that show up first on Google search results.
Below you will find a list of the top health and medical-related online review sites:
Alternative Medicine / Therapy
In this section, we’ve highlighted some quality online review sites that are ideal for businesses operating in the alternative medicine or therapeutic industries.
|Cannabis & Marijuana Information||23||Free||USA|
|USA Massage Therapist||13||Paid||USA|
|Alternative Medicine Practices||14||Paid||USA|
Dental SEO and local citations for dentists is in high demand. Here we’ve listed sites that focus purely on the dental industry.
|Family Dental Directory||56||USA||Free/Paid|
|Select Braces||22||USA, AUS, CAN||Free/Paid|
|Dentist Find||17||USA, CAN||Free|
Review sites for medical practitioners is our largest section and is one of the more popular categories for SEOs and medical professionals who want to improve their online reputation. In this section we’ve included review sites for doctors, clinics and general health and wellness.
|Real Patient Ratings||32||USA||Paid|
|Free Clinic Directory||31||USA||Free|
|Where to Find Care||31||USA||Free|
Nursing & Care
This list of review sites focuses on firms that offer day care and senior care services.
|A Place for Mom||61||USA||Free|
|Care Homes & Nursing Homes UK||58||UK||Free/Paid|
|Senior Living Directory||54||USA||Free/Paid|
|Home Health Care Agencies||41||USA||Free|