Positive reviews make 68% of consumers more likely to use a business
Zomato is known to help traveling business people find restaurants
How Do Restaurants Benefit From Online Reviews?
Restaurants and online reviews go hand-in-hand. Restaurants were one of the first industries to be hit with good — and bad — reviews when online reviews came to the forefront of online consumer feedback. Reviews for restaurants can mean open/empty tables or a line out the door — depending on how many reviews and the star ratings of those reviews. Restaurant review sites are especially important for newcomers to a city, looking for a restaurant to eat at.
Many of these hungry customers turn to reviews on Open Table, Yelp, Facebook or many of the other online review sites to learn about others’ experiences with a restaurant. In many cases, these consumers base their restaurant choices solely on the online reviews they find. To an owner of a restaurant, online reviews can’t be ignored, and a proactive approach is a must-have.
Additionally, online reviews and ratings can even help a business rank higher in Google. Two studies by Moz in 2017 and Local SEO Guide in 2016 show that online reviews can help a website’s ranking in the Google Local 3-Pack and in organic local search results.
In our annual Local Consumer Review Survey, we discovered that:
- 86% of consumers read online reviews when searching for local businesses
- 64% of consumers have read reviews for restaurants and cafés
- 80% of consumers real local businesses’ responses to reviews
Use Niche Review Sites to Boost Your Restaurant’s Online Reputation
In addition to getting your restaurant listed on popular online review sites, you should also get your eating establishment listed on restaurant review sites.
With restaurant review sites, you can focus on growing reviews on the sites that matter to search engines AND consumers. When customers are searching for a restaurant, they use these restaurant review sites to help make informed decisions. It’s important to appear on as many review sites as possible, as well as to monitor these to make sure you’re responding quickly to your diners.
What Are the Top Restaurant Review Sites?
Online review sites for restaurants and cafes are extremely popular. Of course, consumers are discerning about where they eat. This means there are many household names featured in this list of restaurant review sites, including TripAdvisor, OpenTable and Eater.com.
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