Compare – Whitespark vs BrightLocal

Whitespark vs BrightLocal

BrightLocal vs Whitespark

Compare Whitespark Pricing and Features with BrightLocal

For those looking for a comparison between Whitespark and BrightLocal, we’ve created the following post allowing you to quickly compare the pricing and features of both, so you’re able to make an informed decision about which local listing service is right for you.

Who are Whitespark?

Whitespark are a service based in Canada that offer citation building, audit, and cleanup services for local businesses and SEOs. In partnership with OptiLocal, Whitespark offer citation building services in 11 countries worldwide. A lot of SEOs use Whitespark’s Local Citation Finder, as well as their other citation services, to help improve their local SEO ranking.

Compare more Citation Building Services

If you want a broader comparison of local citation services then be sure to check out our full alternatives post at the link below.

Whitespark Pricing

Whitespark offer a manual citation building service, which costs $4 per generic citation or $5 per citation for local/niche directories. They also offer a fixed-price ‘Citation Audit & Cleanup Service’, which ranges from $129 for Data Aggregators only, to $599 for the Comprehensive Package, which includes aggregators plus 32 other local listing sites. There is a one-time fee for each package.

For a full overview of Whitespark’s manual citation and data aggregator pricing, compared to BrightLocal, take a look at the simple comparison table below.

Whitespark vs BrightLocal - Pricing and Features Comparison

Click and drag to scroll
Manual Submissions
Price Manual Submissions
$2-3 per site
$4-5 per site
One-off Fee?
Data Aggregator Submissions
Price Aggregator Submissions
No. of Sites in Network
Update Existing Listings
Build New Listings
Remove Duplicate Listings
Can Order Aggregators Individually
Detailed Reports
Speed of Updates
Countries Available in
Sites submitted To:
Data Axle
Neustar Localeze
Google My Business
Bing Local
Apple Maps

Whitespark Pros and Cons

What are the Pros of using Whitespark?

  • Offer a custom citation clean-up and research service
  • One-time cost
  • Submits to aggregators and direct
  • Create accounts on directories which the client owns/can access
  • You can select the quantity of submissions and sites used

What are the Cons of using Whitespark?

  • They outsource some of their citation work to a third-party (OptiLocal)
  • More expensive than BrightLocal for manual submissions (33-66% more)
  • More expensive than BrightLocal for Data Aggregator submissions (114% more)
  • No option to choose Aggregators individually
  • No integration with Google Analytics of Google My Business
  • No integration with social media platforms

Looking for a Whitespark alternative?

Best value citation building

Unbeatable value

We will update and create your business listings from just $2 per listing. Other providers charge between $5-$18 per site!

5 star quality business listings

5-star quality

With over 300 reviews and an average rating of 4.8/5 on Trustpilot, our reputation speaks for itself.

Citation building all across the globe

Global reach

We’ve expanded our reach to 1,600+ sites. These include top directories, industry sites, and specialist sites in over 10 countries.

own your listings forever

Own your listings

We claim and verify your listings and pass the login details to you so that you own them forever and can update information anytime.

Build and fix citations with BrightLocal