Complete local SEO and GBP auditing
All the tools you want and need in a single, cost-effective subscription.
Whitespark is well respected in the local search industry for its small business services and rank tracker. We tip our hats to them for that. But, when it comes to game-changing features, services, and support, BrightLocal is the best destination for agencies and marketing professionals.
✔️ With BrightLocal you have everything you need in one subscription. Audit, monitor, manage, and improve your local SEO in one place.
❌ With Whitespark you have access to fewer tools, and each has to be purchased separately. Why pay more for less?
✔️ Local rank tracking has evolved, and our tools have evolved with it. We go beyond basic rank reporting, giving access to not one, but two powerful rank-tracking tools that cover every inch of the map.
❌ Whitespark’s traditional rank tracker is well known to offer beautiful visuals, but it offers no geo-grid rank tracking like our own Local Search Grid. Grid tracking is now understood to be an industry standard, so without one you’re really missing out on key insights.
✔️ BrightLocal gives you complete control over your citation building and the sites you want to get listed on, so you can choose the citations you want at low prices.
❌ Whitespark is known for its citation building, but they offer set packages that work out far more expensive. A whole 33% extra per listing, in fact!
✔️ BrightLocal’s Active Sync lets you manage, update, and protect your data on GBP, Apple, Facebook, and Bing via an always-on API connection.
❌ Whitespark only provides access to GBP, leaving all your other listings out at sea, requiring significant time to manually monitor and update them.
✔️ BrightLocal invests time and knowledge in its own tools. We build all our services here in-house for rank tracking, review management, listings management, GBP, and every aspect of local.
❌ Whitespark currently white labels some of their local tool capabilities, like review management. Some work gets outsourced too!
✔️ BrightLocal offers unrivaled local SEO auditing capabilities. Our Local Search Audit tool analyzes over 300 different local search signals to pinpoint the issues and opportunities for you to build your SEO strategy around.
❌ Whitespark has some useful tools, but they don’t offer a full local audit tool. So if you need to fully understand your SEO situation and know where to focus your efforts, it’s not the platform for you.
| Rank Tracking |  | |
| Geo-Grid Rank Tracking | |  |
| GBP Auditing | | |
| Local SEO Auditing | | |
| API Listings Management | | |
| Review Management | | |
| Citation Monitoring | | |
| Citation Building | $2-$3 per site | |
| Aggregator Submissions | $100 for 5 Aggregators | |
| Can Order Aggregators Individually | | |
| G2 Rating | 4.6/5 | |
| - No. of Reviews | 201 | |
| Capterra Rating | 4.8/5 | |
| - No. of Reviews | 268 | |
| Trustpilot Rating | 4.9/5 | |
| - No. of Reviews | 678 |
Whitespark are a service based in Canada that offer citation building, audit, and cleanup services for local businesses and SEOs. In partnership with OptiLocal, Whitespark offer citation building services in 11 countries worldwide. A lot of SEOs use Whitespark’s Local Citation Finder, as well as their other citation services, to help improve their local SEO ranking.
Whitespark offers a manual citation-building service, with costs starting at $20+ for a custom package. They also offer a fixed-price ‘Citation Audit & Cleanup Service’, which ranges from $349, to $599 for the Comprehensive Package, and a larger $999 Ultimate package. There is a one-time fee for each package.
This service equates to about $4 per citation, whilst BrightLocal is $3 per site.
