‘Location Emulation’ – Track Search Rankings at City or Zipcode Level

‘Location Emulation’ – Track Search Rankings at City or Zipcode Level

As search engines continue to personalize search results, the location of the searcher has an increasing influence on the ordering of results. To track local search rankings it’s useful to be able to set a location for your report and track rankings based on that location.

Differing behaviour of search users

When searching for local results some searchers include a location term (aka a ‘geo-modifier’) in their search term – e.g. Dentist in San Diego, while other searchers assume that Google already knows their location so they simply enter the term ‘Dentist’ and expect to see local results returned.

Set search location for your ranking reports

We have enhanced our local rank checker tool to let users set a search location for their ranking reports. Users can now enter town name, city or zipcode and then we look for search results from this location. This truly localizes search results and means that you can just enter a generic term – e.g. Dentist – rather than Dentist in San Diego.

This ‘location emulation’ feature currently works for Google, Google Places, Bing & Bing Local (but not Yahoo)

This feature is currently available in the Local Search Rank Checker tool. We will be adding it to the Local SEO Check Up & Google+ Local Wizard in the coming weeks.

Watch 3 minute video

We have made this quick film to show you exactly how to set your location when setting up or editing your reports.

Brightlocal – ‘Location Emulation’ from BrightLocal on Vimeo.

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4 thoughts on “‘Location Emulation’ – Track Search Rankings at City or Zipcode Level”

  1. Love this new tool, quick question. Cant a business owner just do a local search from within their browser and get the same results to find where their business ranks?

    How would a business find their true search results per month besides using the Google search tool or putting quotation marks around the search term?

    is there such a tool to find real search volume on a smaller scale that does not show up on Alexa?

    Thanks a Million Mate

    Thanks a Million.

  2. Wow, thanks! This is very exciting. Now, I’m wondering about the best way to do keyword research. I’d still like to get some sense of the keywords that have the most search volume. Up until now I’ve used Market Samurai to generate a list of keywords which I have been exporting to Excel, then adding the geo-modifiers before and after, etc. Then, I’ve been taking the list back into Market Samurai and running again. In some instances I don’t much worry about this. For example, I had been putting five keywords into Bright Local such as auto repair city name, city name auto repair, German auto repair city name, city name German auto repair, car repair city name. But for businesses in larger cities such as New York, I like to try to find if more people are searching for the service + NYC, or New York City, or New York, NY, or Manhattan. Anyway, I’d love feedback from anyone else who ponders these matters!

  3. Thanks for the update on this Myles and for thank you to your team on the hard work to bring us this great new feature. Location Emulation has become important in rank tracking for “local” so it’s good to see that you guys got it added to the tools.

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