How Do Online Reviews Impact Search Click-Through Rates?

How Do Online Reviews Impact Search Click-Through Rates?
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Key 'Takeaways' From This Post
  • Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from the Google Local Pack
  • 56% of consumers select a business if it has positive ratings/reviews displayed in Google Local Pack

We all know that online reviews and reputation have become a part of the modern-day buyer’s journey and can help a business gain a consumer’s trust. Reviews ALSO influence (and can help boost) search engine rankings — especially on Google. Additionally, online reviews easily let consumers compare and choose the best business to use.

In our latest study we looked at how online reviews and ratings impact click-through rates from Google search results!

Whether you are a business owner or digital marketing professional, this NEW research highlights the impact that effective reputation marketing can have on a business.

Here Are Just A Few Of Our Key Findings:

  • Having a 5-star rating boosts search click-throughs by 28%
  • Going from a 3-star to a 5-star rating drives 25% more clicks
  • 56% of consumers select a business if it has positive reviews
  • And more!

To see the full survey, read our Impact of Reviews and Ratings on Search Click-Through Rates research piece now!

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Kasra Tajik North Hollywood, CA
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4 thoughts on “How Do Online Reviews Impact Search Click-Through Rates?”

  1. If your services are inevitable and you think your customers are your assets, then you don’t have to wait for scaling to better average review ratings.

  2. Getting Stars from 3 to 5 is good for our business its increases our website traffic and its turn to lead, because even we also look after the reviews for our minor things so that make sense how reviews become important.

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