The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More

Ann Smarty
October 16th, 2019

Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Ann Smarty takes us through some of the best question research tools available, and the steps required to help you increase your local search visibility. With… Read More

Ann Smarty
April 1st, 2019

Looking for more large-scale ways to generate leads through your content? Here, contributor Ann Smarty takes us through her seven must-have tools, from research to content creation, for better lead-gen through your site. Every year the methods marketing and SEO agencies use to generate leads changes ever so slightly. The need for a solid strategy… Read More

Ann Smarty
June 7th, 2018

Local businesses are starting to wise up: The Internet may give you more reach, but that doesn’t mean you should just focus on expansion. The real boon to small-to-medium sized companies is the ability to more effectively reach a local audience, those who are already within your local geographic area but may not have been converted into… Read More

Ann Smarty
August 16th, 2017

Why Local Sales Prospecting? If you are a local brand, chances are you are not asking this question. It’s clear that you are in the constant quest for customers and targeting your search by location is an obvious idea. But what if your brand is global? You are in luck! This guide will be useful… Read More

Ann Smarty
November 30th, 2016