Sammy Paget

Small businesses are often described as the ‘backbone of the US economy’, major sources of local employment, and vital parts of local communities. Yet it’s the US small business economy that faces many challenges that can mean the difference between staying open and folding. This research aims to highlight key areas of marketing where owners are struggling, and provide clear recommendations to help you recognize opportunities for smarter, long-term marketing strategies.

It can be easy to take some tips too literally—such as cramming ‘near me’ terminology into your web copy. One question that our Customer Service and Local SEO Services teams are most commonly asked is: “Should I optimize my website for ‘near me’ terms?”.

What is the true state of consumer search, right now? This consumer research report analyzes search behavior to understand how consumers approach local search and business discovery.

In this trend analysis, we examine our Local Consumer Review Survey data from 2010-2025. What can we learn from changes in consumer review behavior and where is it heading in the future?

Our long-standing consumer behavior research is back for 2025! We examine how people find, read, and write local business reviews, and explore the impact of alternative platforms.

The internet is a trove of quotes and statistics, leaving breadcrumb trails over time that can make it almost impossible to find the original source. For example, did you know ...

ChatGPT can now search the web in real-time to provide better answers with attribution to trustworthy sources. But what sources does it use for these search results, and can we learn anything to support generative engine optimization (GEO)?

As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re ...

In this study, we analyze 8000 search engine results to measure the prevalence of business listings in local intent organic SERPs.

We delve into the Google review scores of 52 leading US brands to uncover valuable reputation insights. Who will emerge at the top of their field?

Do you have a clear picture of what your local SEO results are telling you? Using BrightLocal report data, we delve into a real local SEO problem and show you how to investigate key areas of local marketing.

Near the start of 2024, it was reported that Google and Reddit had formed a partnership. In short, Reddit content would appear in more results for Google searches. We analyzed 800 SERPs to understand the significance of the Google/Reddit partnership in relation to local search intent.