Sammy Paget

Sammy Paget

Research Content Manager

Sammy is BrightLocal's Research Content Manager, focusing on developing marketing-leading insights into actionable plans for local businesses and marketers. Sammy has appeared on BrightLocal webinars and The Near Memo podcast to discuss findings in consumer research, and been quoted by the likes of Street Fight Mag and Brandwatch.
061 Content Research Nearmestudy Insights

Should You Optimize for ‘Near Me’?

It can be easy to take some tips too literally—such as cramming ‘near me’ terminology into your web copy. One question that our Customer Service and Local SEO Services teams are most commonly asked is: “Should I optimize my website for ‘near me’ terms?”.

June 19th, 2025
7 min read
Chat Gpt Search Sources Blog Header

Uncovering ChatGPT Search Sources

ChatGPT can now search the web in real-time to provide better answers with attribution to trustworthy sources. But what sources does it use for these search results, and can we learn anything to support generative engine optimization (GEO)?

December 12th, 2024
8 min read